The Starbucks Effect

14 Junio 2006
In Dublin, it's tough to get take-out coffee, more difficult still to get it in a cup larger than a thimble, and virtually impossible to find it before 9 in the morning.
Think Starbucks might change that game? An Irish venture capitalist said, "if a Starbucks came into Lower Baggot Street, Irish consumers would quickly come to appreciate the American efficiency of the place. So many customers would flock to the one Starbucks that within weeks one of the six Irish coffee shops would close." Fast Company

In Dublin, it's tough to get take-out coffee, more difficult still to get it in a cup larger than a thimble, and virtually impossible to find it before 9 in the morning.
Think Starbucks might change that game? An Irish venture capitalist said, "if a Starbucks came into Lower Baggot Street, Irish consumers would quickly come to appreciate the American efficiency of the place. So many customers would flock to the one Starbucks that within weeks one of the six Irish coffee shops would close." Fast Company


 


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