Political Tensions Are Creating New Rules for International Business

23 Septiembre 2008
"Increasingly, politics will intervene and political management skills will be valuable for multinationals," says Wharton management professor Witold Henisz. "What determines who wins in China and Russia and Brazil is not necessarily the best technology or market pitch or cost. Who wins is whoever can navigate the political game -- not just today, but tomorrow."

Wharton Reports"Increasingly, politics will intervene and political management skills will be valuable for multinationals," says Wharton management professor Witold Henisz. "What determines who wins in China and Russia and Brazil is not necessarily the best technology or market pitch or cost. Who wins is whoever can navigate the political game -- not just today, but tomorrow."

Wharton Reports
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