{"id":9921,"date":"2016-12-08T10:48:37","date_gmt":"2016-12-08T13:48:37","guid":{"rendered":"http:\/\/www.amchamchile.cl\/?p=149401"},"modified":"2016-12-15T10:48:57","modified_gmt":"2016-12-15T13:48:57","slug":"amcham-impulsa-debate-sobre-los-desafios-de-la-relacion-empresas-y-comunidad","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/amcham-impulsa-debate-sobre-los-desafios-de-la-relacion-empresas-y-comunidad\/","title":{"rendered":"[:es]AmCham impulsa debate sobre los desaf\u00edos de la relaci\u00f3n empresas y comunidad[:en]AmCham Chile fosters debate on the challenges of community relations and business[:]"},"content":{"rendered":"<p>[:es]<em>Junto con la entrega del Premio Buen Ciudadano Empresarial AmCham Chile 2016, que distingui\u00f3 a Telef\u00f3nica, se realiz\u00f3 un encuentro que reuni\u00f3 a representantes de los sectores p\u00fablico, privado y comunidades.<\/em><\/p>\n<p><strong><em>Por Catalina Jofr\u00e9<\/em><\/strong><\/p>\n<p>La C\u00e1mara Chileno Norteamericana de Comercio, AmCham Chile, premi\u00f3 en su d\u00e9cimo cuarta versi\u00f3n del premio a Buen Ciudadano Empresarial AmCham 2016 a Telef\u00f3nica por su iniciativa Un Nuevo T\u00e9cnico de Telecomunicaciones para la Industria. Con este \u00a0programa la firma se conecta con la educaci\u00f3n t\u00e9cnico profesional, involucr\u00e1ndose en los procesos formativos de las carreras t\u00e9cnicas, impulsando la productividad, empleabilidad e integraci\u00f3n laboral de j\u00f3venes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-149402 \" src=\"http:\/\/amchamchile.cl\/wp-content\/uploads\/2016\/12\/1-1024x683.jpg\" alt=\"1\" width=\"504\" height=\"336\" \/><br \/>\nEn la oportunidad, tambi\u00e9n fueron premiadas otras cuatro iniciativas exitosas en el \u00e1mbito de Responsabilidad Social Empresarial (RSE).<\/p>\n<p>En la menci\u00f3n Medio Ambiente el ganador fue Arauco, por el Programa de vinculaci\u00f3n territorial parque Oncol, en la Menci\u00f3n Innovaci\u00f3n se premi\u00f3 a AES Gener por Programa Mi Suelo es Tu suelo, y la Menci\u00f3n Asociatividad recay\u00f3 en el Programa Parque Angostura de Colb\u00fan. Asimismo, hubo una menci\u00f3n Honrosa para el Programa Volver a Tejer de Paris.<\/p>\n<p>Kathleen Barclay, presidenta de AmCham Chile, sostuvo que en esta versi\u00f3n del premio pudo apreciar avances en relaci\u00f3n al compromiso de los l\u00edderes empresariales con esta tem\u00e1tica. Un punto clave, porque \u201cson las personas de m\u00e1s alto rango de una compa\u00f1\u00eda quienes finalmente contribuyen al relacionamiento comunitario como parte de la organizaci\u00f3n y de la estrategia de negocio, teniendo influencia en la sustentabilidad de la empresa en el tiempo\u201d, precis\u00f3.<\/p>\n<p>Como integrante del jurado, recalca que los programas postulantes a este premio crecen en la aplicaci\u00f3n de m\u00e9tricas y criterios que buscan evaluar la gesti\u00f3n y aplicaci\u00f3n en las iniciativas sociales. Algo que, a su juicio,\u00a0 indicar\u00eda que las medidas y acciones que se buscan promover en torno al relacionamiento comunitario se han profesionalizado en el tiempo.<strong>\u00a0<\/strong><\/p>\n<p><strong>Retos: m\u00e9trica e institucionalidad<\/strong><\/p>\n<p>Junto con la premiaci\u00f3n, se desarroll\u00f3 un encuentro de relacionamiento comunitario que cont\u00f3 con la participaci\u00f3n de expositores nacionales y extranjeros, adem\u00e1s de representantes de empresas y del sector p\u00fablico.<\/p>\n<p>En la oportunidad, se comentaron las pr\u00e1cticas de relacionamiento actuales y se debati\u00f3 en torno a los desaf\u00edos que representa esta relaci\u00f3n, donde temas como la necesidad de una institucionalidad <em>ad hoc<\/em> y el establecimiento de m\u00e9tricas, fueron los m\u00e1s destacados para obtener resultados de largo plazo.<\/p>\n<p>Desde una mirada internacional, Milton Funes, \u00a0Director de Global Communities, organizaci\u00f3n sin fines de lucro que trabaja como mediador entre compa\u00f1\u00edas y comunidades en m\u00e1s de 40 pa\u00edses, se centr\u00f3 en los desaf\u00edos futuros que supone la interacci\u00f3n empresa-comunidad. Para el experto, las compa\u00f1\u00edas deben enfocarse en las necesidades de las comunidades donde quieren impactar, pero con l\u00edmites para lograr metas concretas. Lo m\u00e1s relevante, afirma, es evolucionar hacia un modelo de valor compartido.<\/p>\n<p>Otro elemento importante que destaca \u00c1lvaro Garc\u00eda, presidente ejecutivo de Alianza Valor Minero, es contar con una institucionalidad que entrega garant\u00edas a la relaci\u00f3n de convivencia entre las compa\u00f1\u00edas y las personas.<\/p>\n<p>\u201cPara convivir bien hay que conocer al otro y hoy tenemos un d\u00e9ficit de representaci\u00f3n social que le dificulta a la empresas adquirir compromisos fungibles. Lo segundo es de qu\u00e9 conversa la empresa. Actualmente, la ley nos obliga a hacer una consulta ind\u00edgena o ambiental, pero esas no son las principales inquietudes de la ciudadan\u00eda, sino temas sociales y econ\u00f3micos. Creo que no basta con la buena intenci\u00f3n, si los pa\u00edses quieren articular una mejor convivencia deben darse las instituciones para que eso ocurra\u201d, afirma Garc\u00eda.<\/p>\n<p>Desde la vereda de las comunidades, Zoila Bustamante, presidenta de la Confederaci\u00f3n Nacional de Pescadores Artesanales de Chile, Conapach, argumenta que le parece relevante que las empresas se inserten y entiendan que hay muchos tipos de ciudades distintas con poblaci\u00f3n diversa.<\/p>\n<p>\u201cMuchos somos invisibles para las empresas y un buen ciudadano empresarial debe reconocer esa realidad y poner esfuerzo para generar bien com\u00fan, para lograrlo, requiere participaci\u00f3n de su entorno\u201d, afirma Bustamante.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-149403 \" src=\"http:\/\/amchamchile.cl\/wp-content\/uploads\/2016\/12\/PBCE_1-1024x683.jpg\" alt=\"pbce_1\" width=\"500\" height=\"333\" \/><\/p>\n<p>Javier Zulueta, jefe de la Divisi\u00f3n de Participaci\u00f3n y Di\u00e1logo Social del Ministerio de Energ\u00eda, sostiene que lo b\u00e1sico es no impactar en forma negativa el entorno, pero propone que las empresas den un paso m\u00e1s.<\/p>\n<p>\u201cTambi\u00e9n debemos pensar en c\u00f3mo promover el desarrollo local y c\u00f3mo garantizamos que una comunidad est\u00e1 mejor una vez que la empresa se va. Si no somos capaces de demostrar eso, la verdad es que no tiene mucho sentido para el territorio recibirlas\u201d.<\/p>\n<p>Finalmente, con miras al largo plazo, Funes postula que luego de realizar acciones de intervenci\u00f3n en las comunidades, se requiere medir su resultado.<\/p>\n<p>\u201cLos programas implementados por las compa\u00f1\u00edas deben transformarse hacia medir el impacto, invitando a actores externos a evaluar y ver c\u00f3mo influye lo que se hace como empresas\u201d, explica Funes.[:en]<em>In conjunction with the ceremony for the 2016 Good Corporate Citizenship Award, in which Telef\u00f3nica received notable recognition, a meeting was held between representatives from the public, private and community relations sectors. <\/em><\/p>\n<p><strong><em>By Catalina Jofr\u00e9<\/em><\/strong><\/p>\n<p>The Chilean-American Chamber of Commerce, AmCham Chile, has awarded top prize in its 14th edition of the Good Corporate Citizenship Award to Telef\u00f3nica, for the company\u2019s initiative, \u2018Un Nuevo T\u00e9cnico de Telecomunicaciones para la Industria\u2019 (A New Telecommunications Technician for the Industry). By means of this scheme, Telef\u00f3nica builds links with the sphere of technical-professional education, playing an active role in the educational process of technical courses while simultaneously driving the productivity, employability and job integration of young men and women.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-149402 \" src=\"http:\/\/amchamchile.cl\/wp-content\/uploads\/2016\/12\/1-1024x683.jpg\" alt=\"1\" width=\"504\" height=\"336\" \/><\/p>\n<p>During the award ceremony, a further four initiatives were recognized for their achievements in the field of corporate social responsibility. In the Special Mention in Environment category, the winner was Arauco for its \u2018Programa de Vinculaci\u00f3n Territorial Parque Oncol\u2019 (Oncol Park Territorial Connection Program); the Special Mention in Innovation went to AES Gener for its \u2018Programa Mi Suelo es Tu Suelo\u2019 (My Soil is Your Soul Program); and the Special Mention in Community Development was awarded to Colb\u00fan for its \u2018Programa Parque Angostura\u2019 (Angostura Park Program). In addition, there was an honorable mention for Paris and its \u2018Programa Volver a Tejer\u2019 (Back to Sewing Program).<\/p>\n<p>Kathleen Barclay, President of AmCham Chile, stated that during the 2016 version of the award she was able to see the progress made in terms of the commitment of business leaders towards the issue of community relations. This is important because, as she explained, \u201cit is the most senior ranked individuals in a company who ultimately commit to community relations as part of the organizational outlook and business strategy, which impacts directly on the sustainability of the company overtime\u201d.<\/p>\n<p>As a member of the judging panel, Barclay also pointed out that the programs applying to this award scheme continue to advance in terms of metrics and criteria which seek to evaluate the management and implementation of social initiatives. This, she believes, illustrates that the measures and actions being promoted by these community-focused programs are becoming more professional over time.<\/p>\n<p><strong>Challenges: metrics and institutions<\/strong><\/p>\n<p>In conjunction with the award ceremony, a community relations meeting was held for Chilean and foreign participants as well as representatives from the public and business sectors.<\/p>\n<p>During the meeting, those in attendance discussed current practices pertaining to community relations and debated the most relevant challenges associated with this domain. The most noteworthy of the topics to arise in regard to the long-term success of the field included the need to create ad hoc institutions and the importance of establishing appropriate metrics.<\/p>\n<p>From the international perspective, Milton Funes, Director of Program Impact and Learning at Global Communities, a non-profit that works as a mediator between businesses and communities in more than 40 countries, outlined the future challenges of community relations and business. He believes that companies should focus on the needs of communities in which they wish to operate, but with limits, in order to design concrete goals. The most important thing, he contends, is to evolve towards a shared value model.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-149403 \" src=\"http:\/\/amchamchile.cl\/wp-content\/uploads\/2016\/12\/PBCE_1-1024x683.jpg\" alt=\"pbce_1\" width=\"558\" height=\"372\" \/><\/p>\n<p>Another key element raised by \u00c1lvaro Garc\u00eda, Executive President of Alianza Valor Minero, is to create institutions that guarantee a relationship of coexistence between companies and people.<\/p>\n<p>\u201cTo coexist in harmony\u201d, says Garc\u00eda, \u201cit is important to understand the \u2018other\u2019 and today there is a social representation deficit which hinders businesses from making mutually interchangeable commitments. An additional point is what the business itself is talking about. Current law obliges us to perform a consultation with indigenous people or an environmental assessment, but these aspects are not the main concerns of the general public, but rather social and economic issues. I don\u2019t believe good intentions are enough; if countries want to build greater coexistence, they should create the necessary institutions to make it happen\u201d.<\/p>\n<p>From the community perspective, Zoila Bustamante, President of the Chilean National Confederation of Artisanal Fishermen (CONAPACH), argues that it is necessary for businesses to spend time in the communities in question in order to understand the wide range of places and distinct types of people.<\/p>\n<p>\u201cMany (communities) are invisible to businesses and a good corporate citizen must acknowledge this reality and make the effort to create a common good (.) Achieving this requires them to involve the environment around them\u201d, states Bustamente.<\/p>\n<p>Javier Zulueta, Head of the Participation and Social Dialogue Division of the Ministry of Energy, says that while the starting point is not to have a negative impact on the surrounding environment, companies need to go one step further.<\/p>\n<p>\u201cWe also need to think about promoting local development and how to guarantee that a community is better off once the company leaves. If we can\u2019t demonstrate that, in all honesty there is little sense in the community in question receiving the business in the first place\u201d.<\/p>\n<p>Finally, in regard to the long-term approach, Funes claims that once the intervention of a company in a given community has concluded, it is then necessary to measure the outcome.<\/p>\n<p>He concludes by noting that, \u201cthe programs implemented by businesses must be transformed to measure their overall impact, (in which) external parties are invited to evaluate the process, and to subsequently assess how this influences companies in their actions\u201d.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:es]Junto con la entrega del Premio Buen Ciudadano Empresarial AmCham Chile 2016, que distingui\u00f3 a Telef\u00f3nica, se realiz\u00f3 un encuentro que reuni\u00f3 a representantes de los sectores p\u00fablico, privado y comunidades. Por Catalina Jofr\u00e9 La C\u00e1mara Chileno Norteamericana de Comercio, AmCham Chile, premi\u00f3 en su d\u00e9cimo cuarta versi\u00f3n del premio a Buen Ciudadano Empresarial AmCham [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-9921","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[:es]AmCham impulsa debate sobre los desaf\u00edos de la relaci\u00f3n empresas y comunidad[:en]AmCham Chile fosters debate on the challenges of community relations and business[:] - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/amcham-impulsa-debate-sobre-los-desafios-de-la-relacion-empresas-y-comunidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]AmCham impulsa debate sobre los desaf\u00edos de la relaci\u00f3n empresas y comunidad[:en]AmCham Chile fosters debate on the challenges of community relations and business[:] - AmCham Chile\" \/>\n<meta property=\"og:description\" content=\"[:es]Junto con la entrega del Premio Buen Ciudadano Empresarial AmCham Chile 2016, que distingui\u00f3 a Telef\u00f3nica, se realiz\u00f3 un encuentro que reuni\u00f3 a representantes de los sectores p\u00fablico, privado y comunidades. 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