{"id":9485,"date":"2015-12-11T16:02:01","date_gmt":"2015-12-11T19:02:01","guid":{"rendered":"http:\/\/www.amchamchile.cl\/?p=146190"},"modified":"2015-12-11T16:02:01","modified_gmt":"2015-12-11T19:02:01","slug":"world-branding-forum-distingue-a-kleenex-como-marca-global-del-ano","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/world-branding-forum-distingue-a-kleenex-como-marca-global-del-ano\/","title":{"rendered":"[:es]World Branding Forum distingue a Kleenex como Marca Global del A\u00f1o [:en]World Branding Forum honors Kleenex as Global Brand of the Year [:]"},"content":{"rendered":"<p>[:es]Kleenex, la divisi\u00f3n de pa\u00f1uelos desechables de Kimberly-Clark, fue distinguida como Marca Global del A\u00f1o 2015 por World Branding Forum, organizaci\u00f3n sin fines de lucro que se dedica a impulsar los est\u00e1ndares de marca para beneficio de la industria y los consumidores, adem\u00e1s de coordinar y patrocinar programas educativos y de colaboraci\u00f3n con universidades y entidades del \u00e1rea. Fueron nominadas 2.600 marcas de 35 pa\u00edses, quedando finalmente 21 empresas como ganadoras. Para la elecci\u00f3n de Kleenex votaron m\u00e1s de 65 mil consumidores de todo el mundo, quienes seleccionaron al ganador en diversas categor\u00edas, siendo tambi\u00e9n premiados Apple, Cartier, Coca-Cola, HSBC, Louis Vuitton, Mercedes Benz y Nike. El reconocimiento otorgado a Kleenex se sustent\u00f3 en tres criterios: valoraci\u00f3n de la marca, investigaci\u00f3n de mercado y votaci\u00f3n directa del p\u00fablico.[:en]Kleenex, the disposable tissue division of Kimberly-Clark, has been honored as a Global Brand of the Year 2015 by World Branding Forum, a non-profit organization dedicated to promoting brand standards, for the benefit of the industry and consumers. The organization also coordinates and sponsors education and collaboration programs with universities and other institutions related to the field. More than 2,600 brands were nominated from 35 countries, with just 21 companies chosen as winners. Over 65,000 consumers from around the world voted for Kleenex, with voters also selecting additional winners from other categories, including Apple, Cartier, Coca-Cola, HSBC, Louis Vuitton, Mercedes Benz and Nike. The recognition awarded to Kleenex was based on three criteria: brand valuation, market research, and public online voting.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:es]Kleenex, la divisi\u00f3n de pa\u00f1uelos desechables de Kimberly-Clark, fue distinguida como Marca Global del A\u00f1o 2015 por World Branding Forum, organizaci\u00f3n sin fines de lucro que se dedica a impulsar los est\u00e1ndares de marca para beneficio de la industria y los consumidores, adem\u00e1s de coordinar y patrocinar programas educativos y de colaboraci\u00f3n con universidades y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-9485","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[:es]World Branding Forum distingue a Kleenex como Marca Global del A\u00f1o [:en]World Branding Forum honors Kleenex as Global Brand of the Year [:] - 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AmCham Chile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/amchamchile.cl\/noticia\/world-branding-forum-distingue-a-kleenex-como-marca-global-del-ano\/","og_locale":"en_US","og_type":"article","og_title":"[:es]World Branding Forum distingue a Kleenex como Marca Global del A\u00f1o [:en]World Branding Forum honors Kleenex as Global Brand of the Year [:] - AmCham Chile","og_description":"[:es]Kleenex, la divisi\u00f3n de pa\u00f1uelos desechables de Kimberly-Clark, fue distinguida como Marca Global del A\u00f1o 2015 por World Branding Forum, organizaci\u00f3n sin fines de lucro que se dedica a impulsar los est\u00e1ndares de marca para beneficio de la industria y los consumidores, adem\u00e1s de coordinar y patrocinar programas educativos y de colaboraci\u00f3n con universidades y [&hellip;]","og_url":"https:\/\/amchamchile.cl\/noticia\/world-branding-forum-distingue-a-kleenex-como-marca-global-del-ano\/","og_site_name":"AmCham Chile","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amchamchile.cl\/noticia\/world-branding-forum-distingue-a-kleenex-como-marca-global-del-ano\/","url":"https:\/\/amchamchile.cl\/noticia\/world-branding-forum-distingue-a-kleenex-como-marca-global-del-ano\/","name":"[:es]World Branding Forum distingue a Kleenex como Marca Global del A\u00f1o [:en]World Branding Forum honors Kleenex as Global Brand of the Year [:] - 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