{"id":9480,"date":"2015-12-11T17:08:47","date_gmt":"2015-12-11T20:08:47","guid":{"rendered":"http:\/\/www.amchamchile.cl\/?p=146159"},"modified":"2015-12-11T17:08:44","modified_gmt":"2015-12-11T20:08:44","slug":"charlas-ted-fuente-de-inspiracion","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/charlas-ted-fuente-de-inspiracion\/","title":{"rendered":"[:es]Charlas TED, fuente de inspiraci\u00f3n[:en]TED Talks: a source of inspiration[:]"},"content":{"rendered":"

[:es]El modelo que ha logrado \u00e9xito internacional aterriz\u00f3 en Chile en 2009 a trav\u00e9s de los eventos TEDx, dando un espacio a innovadores y personas que est\u00e1n generando un impacto, siendo adem\u00e1s un referente para los emprendedores y la comunidad empresarial.<\/em>\u00a0<\/em><\/p>\n

Por Kamila Cort\u00e9s<\/em><\/strong><\/p>\n

Ideas dignas de difundir (ideas worth spreading), bajo esta premisa Richard Saul Wurman y Harry Marks fundaron en 1984 TED (Tecnolog\u00eda, Entretenimiento y Dise\u00f1o), conferencia que se realiza anualmente desde 1990. No obstante, en la actualidad el evento pertenece a Chris Anderson, creador de The Sapling Foundation, organizaci\u00f3n sin fines de lucro dedicada a \u201cpotenciar el poder de las ideas para cambiar el mundo\u201d, esto luego de que en 2002 Wurman cediera los derechos.<\/p>\n

Actualmente, la conferencia TED se realiza una vez al a\u00f1o en Vancouver, Canad\u00e1, dando pie a un evento que re\u00fane a m\u00e1s de 70 oradores quienes efect\u00faan presentaciones en 18 minutos. Adem\u00e1s de las tem\u00e1ticas originales -tecnolog\u00eda, entretenimiento y dise\u00f1o- el abanico se ampli\u00f3 e incluye charlas en \u00e1reas vinculadas a la ciencia, negocios, emprendimiento o problem\u00e1ticas sociales. La pr\u00f3xima versi\u00f3n se llevar\u00e1 a cabo entre el 15 y el 19 de febrero de 2016.<\/p>\n

Asociadas al evento anual se desarrolla TED Global, una iniciativa que se replica en distintos lugares del mundo: la \u00faltima se concret\u00f3 en Copacabana, en R\u00edo de Janeiro, Brasil.<\/p>\n

Dado el \u00e9xito y el inter\u00e9s que despierta este tipo de charlas a nivel mundial, han surgido otras propuestas. Una de ellas es TEDx, la que se centra en eventos independientes con los mismos lineamientos de la conferencia anual, los que son realizados por quien obtenga una licencia gratuita otorgada por la organizaci\u00f3n.<\/p>\n

En Chile, por ejemplo, han sido las universidades las principales impulsoras de este tipo de \u00a0instancias, entre ellas, las universidades del Desarrollo, Diego Portales, Federico Santa Mar\u00eda, de Vi\u00f1a del Mar, y de la Frontera. A estas se suman actividades organizadas en Valpara\u00edso y Concepci\u00f3n, siendo la primera de ellas TEDxPatagonia. Adem\u00e1s, en diciembre, se realizar\u00e1 el primer TEDx ciudadano La Pincoya, actividad liderada por el fundador de la startup<\/em> Algramo -que comercializa productos a granel como lentejas y detergente en almacenes de barrio-, Jos\u00e9 Manuel Moller.<\/p>\n

\"uuuuuuuuuuuuuuuuu\"<\/p>\n

De las conferencias organizadas en el pa\u00eds TEDxSantiago -evento de car\u00e1cter gratuito- ha sido el que ha logrado una mayor convocatoria. El primero de ellos se llev\u00f3 a cabo en 2012 bajo el t\u00edtulo El \u00c9xito del Fracaso. Consider\u00f3 a nueve ponentes y cont\u00f3 con la participaci\u00f3n de 250 asistentes y m\u00e1s de mil v\u00eda streaming<\/em>.<\/p>\n

En su segunda edici\u00f3n, La Belleza de Compartir (2013), participaron 13 conferencistas, m\u00e1s de 700 personas de manera presencial y otras dos mil v\u00eda streaming<\/em>. Mientras que en 2014, Lo Imposible Posible, reuni\u00f3 a 14 oradores en tres sesiones, 350 personas de p\u00fablico presencial y m\u00e1s de dos mil v\u00eda streaming<\/em>.<\/p>\n

Juan Pablo Cornejo, integrante del equipo de TEDxSantiago, expresa que la organizaci\u00f3n ha querido dar un enfoque distinto a la actividad, con un sentido m\u00e1s social, en que convergen expertos de distintas \u00e1reas con personas que de otra manera no tendr\u00edan la posibilidad de mostrar su trabajo, como el buzo rescatista Germ\u00e1n Recabarren, quien narr\u00f3 su experiencia de vida como oriundo de la isla Juan Fern\u00e1ndez.<\/p>\n

\u201cHemos consolidado un modelo TED diferente y por lo mismo quiz\u00e1s m\u00e1s atractivo. Ac\u00e1 juntamos a personas reconocidas que est\u00e1n teniendo \u00e9xito en \u00e1reas como ciencias o tecnolog\u00eda, con otras que tienen fundaciones o iniciativas sociales\u201d, comenta.<\/p>\n

Explica que la metodolog\u00eda de trabajo, tras obtener la licencia gratuita, consiste en validar a los exponentes presentando sus perfiles a la organizaci\u00f3n oficial. Y a\u00f1ade que adem\u00e1s se relacionan con los organizadores de las otras actividades realizadas en Chile, generando instancias de conversaci\u00f3n y asesor\u00eda.<\/p>\n

Alonso Oyarz\u00fan, director general de Pan\u00f3ptiko, quien adem\u00e1s fue invitado a participar como speaker<\/em> en charlas TED Global en Guadalajara (M\u00e9xico), se\u00f1ala que el valor de estas conferencias es \u201cdarle visi\u00f3n a la gente que est\u00e1 pensando en iniciar alg\u00fan proyecto. Adem\u00e1s, son transversales porque buscan entregar motivaci\u00f3n a la gente, a que se atrevan. No s\u00f3lo es una fuente de inspiraci\u00f3n para quien ya tiene alg\u00fan proyecto armado\u201d.<\/p>\n

Agrega que en Pan\u00f3ptiko -empresa de servicios especializada en la asesor\u00eda, producci\u00f3n y realizaci\u00f3n de material audiovisual- utilizan algunas charlas de manera interna como casos de \u00e9xito, principalmente las que abordan temas que estimulan su creatividad, siendo un contenido apropiado a su \u00e1rea. \u201cSon una buena fuente de inspiraci\u00f3n tanto para los empresarios como para los emprendedores, y su \u00e9xito en el mundo se debe principalmente a quienes lo representan y organizan en distintos lugares, como es el caso de Guadalajara\u201d.\u00a0<\/strong><\/p>\n

La clave del \u00e9xito<\/strong>\u00a0<\/strong><\/p>\n

Entre las actividades que impulsa la organizaci\u00f3n oficial est\u00e1 el Programa TED Fellow, una instancia de colaboraci\u00f3n interdisciplinaria que selecciona a 40 personas de todo el mundo a participar en la conferencia TED o en TED Global en base a sus logros y potencial de impacto. Acceden a una red privada exclusiva de agentes de cambio, talleres de desarrollo de habilidades \u00fanicas y tutor\u00eda de expertos de renombre mundial.<\/p>\n

Camilo Rodr\u00edguez-Beltr\u00e1n, acad\u00e9mico de la Universidad del Desarrollo y TED Fellow, sostiene que el \u00e9xito de las charlas TED se debe a su \u201cformato, el cual incorpora un proceso de b\u00fasqueda de \u00a0nuevas ideas que tengan el elemento del espect\u00e1culo o de contar cuentos\u201d.<\/p>\n

Comenta que esta tendencia ha permeado tanto al interior de las organizaciones como en las mismas universidades. \u201cLa diferencia de estas charlas es que no son s\u00f3lo motivacionales, sino que muestran ideas concretas de hacia d\u00f3nde pueden ir las nuevas tendencias en tecnolog\u00eda, ciencias sociales y dise\u00f1o, hasta los nuevos modelos de pensamiento, adem\u00e1s de peque\u00f1as empresas con nuevas ideas y modelos de negocio que pueden tener un espacio incentivando a la gente a emprender en distintas \u00e1reas\u201d.<\/p>\n

Destaca que uno de los fen\u00f3menos interesantes ligados a las charlas TED es la viralidad de las conferencias, con gran \u00e9xito en cuanto a las reproducciones v\u00eda web, siendo una herramienta \u00fatil en la entrega de los mensajes. No obstante, no todas las conferencias que se realizan en Vancouver est\u00e1n disponibles en Internet, pues tambi\u00e9n hay un trabajo de curator\u00eda que considera las propuestas m\u00e1s sobresalientes.<\/p>\n

Muestra de ello son las m\u00e1s 36 millones de visitas de la conferencia \u201cDo schools kill creativity?\u201d del especialista en educaci\u00f3n brit\u00e1nico, Ken Robinson y las m\u00e1s de 29 millones de visualizaciones de \u201cYour body language shapes who you are\u201d de la psic\u00f3loga social Amy Cuddy, esto seg\u00fan datos de www.ted.com.<\/p>\n

Sin duda, este modelo se ha consagrado como una fuente de inspiraci\u00f3n para los emprendedores y Chile no es la excepci\u00f3n. Seg\u00fan Cristi\u00e1n L\u00f3pez, director ejecutivo de la Asociaci\u00f3n de Emprendedores de Chile (Asech), estas conferencias han logrado impactar a los emprendedores y a la comunidad empresarial en general. \u201cTED Talks ha logrado estructurar un formato de charla que genera inspiraci\u00f3n y una visi\u00f3n de futuro. En ese sentido, es un gran aporte para todo el ecosistema\u201d.<\/p>\n

Destaca que Chile cuenta con excelentes expositores, los que han participado en actividades realizadas en distintas universidades. \u201cIncluso tenemos charlistas chilenos a quienes se les ha invitado a exponer en conferencias internacionales. Contamos con un buen abanico de emprendedores que han logrado ocupar esta metodolog\u00eda y ser reconocidos internacionalmente\u201d, destaca.<\/p>\n

La diversidad de temas y formatos es la clave del \u00e9xito de la penetraci\u00f3n de TED en el mundo empresarial. No s\u00f3lo son los eventos y charlas presenciales, pues basta con conectarse a la red, buscar el canal -en Netflix o Youtube- o escuchar el programa TED Radio Hour transmitido por Duna y Zero, para tener acceso a los cientos de charlas disponibles. Y sin duda, en este espectro quienes m\u00e1s han sabido sacarle provecho es el mundo universitario y los emprendedores.\u00a0<\/strong><\/p>\n

TED Radio<\/strong>\u00a0<\/strong><\/p>\n

En 2013 las charlas TED pasaron a un nuevo formato. Se trata de TED Radio Hour (la Hora de Radio TED), programa radial que comenz\u00f3 su distribuci\u00f3n a trav\u00e9s de la radio p\u00fablica de Estados Unidos y que incluye extractos de las charlas con un tema en com\u00fan.<\/p>\n

Este a\u00f1o, Grupo Dial fue la primera radio de habla hispana en el mundo en transmitir la Hora de Radio TED en Chile a trav\u00e9s de las radios Zero y Duna, con temas elegidos en base al criterio y curator\u00eda de la emisora, incluyendo t\u00f3picos que consideraron de inter\u00e9s para su audiencia.<\/p>\n

Francisco Spencer, creativo del Grupo Dial, se\u00f1al\u00f3 que la decisi\u00f3n de realizar esta transmisi\u00f3n se debe principalmente a la necesidad de \u201cgenerar un contenido creativo, explorar nuevos formatos y ofrecer a nuestra audiencia alternativas atractivas. A ello se sum\u00f3 el arriesgarse y ser capaces de apostar por proyectos interesantes, y tambi\u00e9n de hacernos cargo como medio de comunicaci\u00f3n de aportar el conocimiento y la educaci\u00f3n\u201d.<\/p>\n

La emisora, que realiz\u00f3 la transmisi\u00f3n en marzo de este a\u00f1o, obtuvo la licencia por un a\u00f1o con car\u00e1cter de renovable, lo que signific\u00f3 como resultado un gran \u00e9xito, seg\u00fan se\u00f1ala Spencer.<\/p>\n

\u201cEl aporte de las charlas es poner sobre la mesa ideas revolucionarias, conocimiento de punta y apuestas de futuro. Es conectarlos con lo que se conversa en el mundo y proponer redes. Adem\u00e1s, \u00a0est\u00e1n las historias y ejemplos de \u00e9xito de los emprendedores, pues gran parte de estas charlas son dictadas por ellos\u201d, comenta Spencer.[:en]The internationally-renowned model arrived in Chile in 2009 through a series of TEDx conferences, providing innovators and individuals with a space from which to generate an impact, as well as representing a reference point for entrepreneurs and the wider business community<\/em>\u00a0<\/em><\/p>\n

By Kamila Cort\u00e9s<\/em><\/strong><\/p>\n

Based on the premise of, \u201cideas worth spreading\u201d, in 1984, Richard Saul Wurman and Harry Marks founded TED (Technology, Entertainment, Design), which, since 1990, has consisted of a conference held on an annual basis. Following Wurman\u2019s decision to sell his rights in the organization in 2002, TED has been owned by Chris Anderson, creator of the non-profit Sapling Foundation, whose own mantra is, \u201cstrengthening the power of ideas to change the world\u201d.<\/p>\n

Currently, the TED conference is held once a year in Vancouver, Canada, in which more than 70 speakers come together to give presentations of no more than 18 minutes each. In addition to the original themes of technology, entertainment and design, speeches now cover a broad range of areas relating to science, business, entrepreneurship and social issues. The next conference is due to take place between 15 and 19 February 2016.<\/p>\n

Associated with the annual conference in Canada is TED Global, an initiative that replicates the model in different places around the world. The last staging of this event was in Copacabana, in Rio de Janeiro, Brazil.<\/p>\n

The international success and interest generated by TED speeches has led to the emergence of additional and related off-shoots. One of these is TEDx, which is based on independent events aligned to the annual conference and staged by independent organizers, who can obtain a free license granted by TED.<\/p>\n

For example, universities have been the main driving force in Chile behind these types of events, including the universities Universidad del Desarrollo, Diego Portales, Federico Santa Mar\u00eda, de Vi\u00f1a del Mar, and de la Frontera. In addition to these events, activities have also been organized in Valparaiso and Concepcion, including the very first of these; TEDxPatagonia. Furthermore, in December 2015, the first TEDxLaPincoya was held in the Santiago municipality of the same name. The event was led by Jos\u00e9 Manuel Moller, founder of the start-up Algramo, which sells products like lentils and washing detergent, in bulk, in independent convenience stores throughout La Pincoya.<\/p>\n

Of the conferences organized in Chile, TEDxSantiago, which is free of charge to attend, has been the most popular. The first of these was held in 2012 under the name, The Success of Failure. It brought together 14 speakers across 3 sessions and was attended by 250 people, with 1,000 more watching via streaming.<\/p>\n

In the second edition, entitled The Beauty of Sharing (2013), there were 13 speakers, more than 700 attendees and another 2,000 watching via streaming. The 2014 version, named The Impossible Possible, had 14 speakers, 350 attendees and more than 2,000 watching via streaming.<\/p>\n

Juan Pablo Cornejo, a member of the TEDxSantiago team, says that the organization has aimed to provide a different touch to the event, with a more social outlook. The idea, he notes, is for experts from different areas who would not usually have the chance to highlight their work, to come together in the same space. For example, the rescue diver Germ\u00e1n Recabarren, who spoke about his life and experience of being born and raised on Chile\u2019s Juan Fernandez island.<\/p>\n

\u201cWe have consolidated a different model of TED\u201d, says Cornejo, \u201cand maybe that\u2019s why it\u2019s more attractive. We bring together renowned and successful people from areas like science and technology with others who run foundations or social initiatives\u201d.<\/p>\n

He explains that the operating methodology, once the free license from TED has been secured, consists of verifying the speakers by presenting their profiles to the official organization. He adds that his team maintains relationships with the organizers of other TED activities held in Chile, which, in turn, generates opportunities for discussion and consultation.<\/p>\n

Alonso Oyarz\u00fan, Chief Executive Officer of Pan\u00f3ptiko, as well as a speaker at the 2015 TED Global conference in Guadalajara, Mexico, says that the goal of these events is, \u201cto provide exposure for the people who are thinking about starting a particular project\u201d. He continues by saying that the conferences, \u201care cross-cutting, because they seek to motivate people, pushing them to dare: it isn\u2019t just a source of inspiration for those who already have their projects up and running\u201d.<\/p>\n

\"uuuuuuuuuuuuuuuuu\"<\/p>\n

Pan\u00f3ptiko is a company specializing in consultancy in, and production and execution of audiovisual materials and services. Oyarz\u00fan explains that his team uses some of the talks internally as successful case studies, especially those that address issues which stimulate its people\u2019s creativity and are relevant to their area of work. \u201cThey are a good source of inspiration for both businesspeople and entrepreneurs, and their success around the world is mainly down to the participants and organizers in the different places, as in the case of Guadalajara\u201d.<\/p>\n

The key to success<\/strong>\u00a0<\/strong><\/p>\n

Among the activities promoted by the official organization is the TED Fellows Program. This initiative is an interdisciplinary collaboration that selects 40 people from around the world to participate in the TED conference or in TED Global, based on their achievements and potential impact. The program offers access to an exclusive private network of change-makers, unique skill-building workshops, and mentoring from world-renowned experts.<\/p>\n

Camilo Rodr\u00edguez-Beltr\u00e1n, academic from the Universidad del Desarrollo and TED Fellow, believes that the success of the TED talks is due to their, \u201cformat, which incorporates a process of looking for new ideas with a performance or story-telling element\u201d.<\/p>\n

He claims that this trend has now permeated both organizations and universities. \u201cThe difference with these talks is that they are not only motivational, but they also express sound ideas about how far new trends in technology, social sciences and design can go in terms of new ways of thinking. (They also promote) small companies with new ideas and business models that are given a platform to incentivize people to become involved in different areas\u201d.<\/p>\n

One of the most interesting aspects of TED is the extent to which its conferences have gone viral. They have achieved phenomenal success in the online environment, with the internet proving to be an extremely useful tool with which to spread the messages. Nevertheless, not all the conferences staged in Toronto are available online, as curatorial work is also conducted to determine the most outstanding activities.<\/p>\n

An example of this online success is, according to statistics from www.ted.com<\/a>, the 36 million web-based visits to the conference, \u201cDo schools kill creativity\u201d, by British education specialist Ken Robinson; in addition to the 29 million views of, \u201cYour body language shapes who you are\u201d, by the social psychologist Amy Cuddy.<\/p>\n

Undoubtedly, this model has established itself as a source of inspiration for entrepreneurs, and Chile is no exception. According to Cristi\u00e1n L\u00f3pez, executive director of the Chilean Association of Entrepreneurs (Asech), these conferences have had an impact on entrepreneurs themselves, as well as the business community in general. \u201cTED talks have succeeded in structuring a discussion format which generates inspiration and a vision of the future. In this way, it is a great support to the entire ecosystem\u201d.<\/p>\n

It should be noted that Chile has produced some notable presenters, some of whom have participated in activities undertaken in different universities. \u201cWe even have Chilean speakers who have been invited to present at international conferences. There is a good range of entrepreneurs (in Chile) who have successfully applied this methodology and gained international recognition (as a result)\u201d, says L\u00f3pez.<\/p>\n

The diversity of its issues and formats covered is the key factor in the success with which TED has penetrated the business world. The public does not only have the option of attending the live events in-person in order to hear the talks. Rather, they can simply connect to the internet, turn on Netflix or YouTube, or even listen to the radio program TED Radio Hour, broadcast by the Chilean stations Duna and Zero, to access the hundreds of talks available. Without a doubt, and within this context, the groups to have fully maximized the content produced by TED have been those relating to the world of academia and entrepreneurs.<\/p>\n

TED Radio<\/strong>\u00a0<\/strong><\/p>\n

In 2013, TED Talks adopted a new format, with the launch of TED Radio Hour on American public radio. The radio program itself broadcasts extracts from different talks, grouping them together depending on their particular content.<\/p>\n

In 2015, Grupo Dial became the first Spanish-language radio in the world to transmit TED Radio Hour, in Chile, via the radio stations Zero and Duna. The shows cover issues based on criteria and selection made from the broadcaster, including topics considered to be of a particular interest for the audience.<\/p>\n

Francisco Spencer, creator of Grupo Dial, says that the decision to transmit the show is based on the need to, \u201cgenerate creative context, explore new formats, and offer our audience attractive alternatives. In addition, there is the question of the added risk and ability to take a gamble on interesting projects, and, as a media format, to accept the responsibility of supporting (the spread of) knowledge and education\u201d.<\/p>\n

The broadcaster, which began transmitting in March 2015, secured a license for a one-year period, on a renewable basis, which Spencer sees as a great success.<\/p>\n

\u201cSupporting the talks is a way of disseminating ground-breaking ideas, cutting-edge knowledge and potential initiatives for the future. (The aim) is to connect with what is being discussed in the world and to open up new networks. Then there are the stories and examples of success, most of which come from entrepreneurs\u201d, he notes.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es]El modelo que ha logrado \u00e9xito internacional aterriz\u00f3 en Chile en 2009 a trav\u00e9s de los eventos TEDx, dando un espacio a innovadores y personas que est\u00e1n generando un impacto, siendo adem\u00e1s un referente para los emprendedores y la comunidad empresarial.\u00a0 Por Kamila Cort\u00e9s Ideas dignas de difundir (ideas worth spreading), bajo esta premisa Richard […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-9480","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n[:es]Charlas TED, fuente de inspiraci\u00f3n[:en]TED Talks: a source of inspiration[:] - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/charlas-ted-fuente-de-inspiracion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]Charlas TED, fuente de inspiraci\u00f3n[:en]TED Talks: a source of inspiration[:] - 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