{"id":9163,"date":"2015-05-13T18:39:47","date_gmt":"2015-05-13T21:39:47","guid":{"rendered":"http:\/\/www.amchamchile.cl\/?p=142724"},"modified":"2015-05-13T18:39:47","modified_gmt":"2015-05-13T21:39:47","slug":"innovation-lab-el-centro-de-innovacion-de-kimberly-clark-chile","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/innovation-lab-el-centro-de-innovacion-de-kimberly-clark-chile\/","title":{"rendered":"<!--:es-->Innovation LAB, el centro de innovaci\u00f3n de Kimberly-Clark Chile<!--:-->"},"content":{"rendered":"<p><!--:es-->Kimberly-Clark, la empresa l\u00edder mundial en el desarrollo de productos descartables para la salud, la higiene y el cuidado personal, abri\u00f3 Innovation LAB, el centro de innovaci\u00f3n en <i>shopper<\/i> de la compa\u00f1\u00eda en Chile, cuya propuesta diferencial permite a los clientes convertirse en socios para dise\u00f1ar en conjunto el futuro de las categor\u00edas de consumo masivo.<\/p>\n<p>Innovation LAB representa una nueva manera de trabajar con los clientes, un espacio de reuni\u00f3n y trabajo para desarrollar soluciones que eliminen las barreras de compra, y propone un \u00e1rea de experimentaci\u00f3n para conocer y mejorar la experiencia de compra del consumidor. En este innovador espacio, Kimberly-Clark y sus clientes trabajan juntos para desarrollar una soluci\u00f3n para cada caso en particular y de esta manera transformar la manera en que se ejecuta el punto de venta.<\/p>\n<p>\u201c<i>Muchas de las decisiones de compra se toman directamente en el punto de venta.<\/i> <i>En Innovation LAB se comparte con los clientes la mirada del shopper, para cada categor\u00eda y canal, para poder brindar soluciones que eliminen posibles barreras de compra<\/i>\u201d, sostuvo Ximena Calder\u00f3n, Gerente de Trade Marketing de Kimberly-Clark Chile.<\/p>\n<p>Bajo el lema \u201cJuntos Volamos Alto\u201d, en el centro de distribuci\u00f3n de la empresa se recre\u00f3 un aeropuerto, para vivir una experiencia sin precedente. Hasta el momento ya se realizaron 11 sesiones de trabajo con una asistencia de 90 personas que forman parte de los principales clientes de Kimberly-Clark, con el objetivo de planificar en conjunto el trabajo durante 2015 y obtener una visi\u00f3n com\u00fan de negocio.<\/p>\n<p>Con el lanzamiento de Innovation LAB, Kimberly-Clark da un nuevo paso en innovaci\u00f3n y contin\u00faa trabajando junto a sus clientes en cada uno de los formatos de tienda donde la compa\u00f1\u00eda est\u00e1 presente, elaborando casos de estudio para aprender y transformar la manera en que se ejecuta en el punto de venta.<!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kimberly-Clark, la empresa l\u00edder mundial en el desarrollo de productos descartables para la salud, la higiene y el cuidado personal, abri\u00f3 Innovation LAB, el centro de innovaci\u00f3n en shopper de la compa\u00f1\u00eda en Chile, cuya propuesta diferencial permite a los clientes convertirse en socios para dise\u00f1ar en conjunto el futuro de las categor\u00edas de consumo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-9163","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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