{"id":4735,"date":"2012-03-19T12:49:30","date_gmt":"2012-03-19T15:49:30","guid":{"rendered":""},"modified":"2015-03-17T13:16:41","modified_gmt":"2015-03-17T16:16:41","slug":"fernando-lopez-google-desayuno-amcham-parte-1","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/fernando-lopez-google-desayuno-amcham-parte-1\/","title":{"rendered":"<!--:es-->Fernando Lopez- Google- Desayuno Amcham parte 1<!--:--><!--:en-->Fernando Lopez- Google- Amcham Breakfast part 1<!--:-->"},"content":{"rendered":"<p><!--:es--><\/p>\n<p>AmCham ofreci\u00f3 el primer desayuno del a\u00f1o con un invitado muy especial. Fernando Lopez Iervasi, Director Regional para Am\u00e9rica Latina de adquisici\u00f3n de Clientes Google, dio a conocer la teor\u00eda ZMOT o Momento Cero de la Verdad. Google viene desarrollando esta teor\u00eda hace 1 a\u00f1o con mucho \u00e9xito, la que se relaciona con las mec\u00e1nicas de descubrimiento de productos.<\/p>\n<p><!--:--><!--:en--><\/p>\n<p>AmCham offered its first breakfast of the year with a very special guest. Fernando Lopez Iervasi, Regional Director for Latin America of Clients acquisition Google, presented ZMOT&nbsp;theory or Zero Moment of Thruth. Google has been developing this theory for 1 year with great sucess, which relates to the mechanics of discovery of products.<\/p>\n<p><!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p><!--:es--><\/p>\n<p>AmCham ofreci\u00f3 el primer desayuno del a\u00f1o con un invitado muy especial. Fernando Lopez Iervasi, Director Regional para Am\u00e9rica Latina de adquisici\u00f3n de Clientes Google, dio a conocer la teor\u00eda ZMOT o Momento Cero de la Verdad. Google viene desarrollando esta teor\u00eda hace 1 a\u00f1o con mucho \u00e9xito, la que se relaciona con las mec\u00e1nicas de descubrimiento de productos.<\/p>\n<p><!--:--><!--:en--><\/p>\n<p>AmCham ofreci\u00f3 el primer desayuno del a\u00f1o con un invitado muy especial. Fernando Lopez Iervasi, Director Regional para Am\u00e9rica Latina de adquisici\u00f3n de Clientes Google, dio a conocer la teor\u00eda ZMOT o Momento Cero de la Verdad. Google viene desarrollando esta teor\u00eda hace 1 a\u00f1o con mucho \u00e9xito, la que se relaciona con las mec\u00e1nicas de descubrimiento de productos.<\/p>\n<p><!--:--><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-4735","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fernando Lopez- Google- Desayuno Amcham parte 1Fernando Lopez- Google- Amcham Breakfast part 1 - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/fernando-lopez-google-desayuno-amcham-parte-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fernando Lopez- Google- Desayuno Amcham parte 1Fernando Lopez- Google- Amcham Breakfast part 1 - AmCham Chile\" \/>\n<meta property=\"og:description\" content=\"AmCham ofreci\u00f3 el primer desayuno del a\u00f1o con un invitado muy especial. Fernando Lopez Iervasi, Director Regional para Am\u00e9rica Latina de adquisici\u00f3n de Clientes Google, dio a conocer la teor\u00eda ZMOT o Momento Cero de la Verdad. Google viene desarrollando esta teor\u00eda hace 1 a\u00f1o con mucho \u00e9xito, la que se relaciona con las mec\u00e1nicas de descubrimiento de productos.AmCham ofreci\u00f3 el primer desayuno del a\u00f1o con un invitado muy especial. Fernando Lopez Iervasi, Director Regional para Am\u00e9rica Latina de adquisici\u00f3n de Clientes Google, dio a conocer la teor\u00eda ZMOT o Momento Cero de la Verdad. Google viene desarrollando esta teor\u00eda hace 1 a\u00f1o con mucho \u00e9xito, la que se relaciona con las mec\u00e1nicas de descubrimiento de productos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amchamchile.cl\/noticia\/fernando-lopez-google-desayuno-amcham-parte-1\/\" \/>\n<meta property=\"og:site_name\" content=\"AmCham Chile\" \/>\n<meta property=\"article:modified_time\" content=\"2015-03-17T16:16:41+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/fernando-lopez-google-desayuno-amcham-parte-1\\\/\",\"url\":\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/fernando-lopez-google-desayuno-amcham-parte-1\\\/\",\"name\":\"Fernando Lopez- Google- Desayuno Amcham parte 1Fernando Lopez- Google- Amcham Breakfast part 1 - AmCham Chile\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/#website\"},\"datePublished\":\"2012-03-19T15:49:30+00:00\",\"dateModified\":\"2015-03-17T16:16:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/fernando-lopez-google-desayuno-amcham-parte-1\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/fernando-lopez-google-desayuno-amcham-parte-1\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/fernando-lopez-google-desayuno-amcham-parte-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/amchamchile.cl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fernando Lopez- Google- Desayuno Amcham parte 1Fernando Lopez- Google- Amcham Breakfast part 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/#website\",\"url\":\"https:\\\/\\\/amchamchile.cl\\\/\",\"name\":\"AmCham Chile\",\"description\":\"C\u00e1mara Chilena Norteamericana de Comercio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/amchamchile.cl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fernando Lopez- Google- Desayuno Amcham parte 1Fernando Lopez- Google- Amcham Breakfast part 1 - AmCham Chile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/amchamchile.cl\/noticia\/fernando-lopez-google-desayuno-amcham-parte-1\/","og_locale":"en_US","og_type":"article","og_title":"Fernando Lopez- Google- Desayuno Amcham parte 1Fernando Lopez- Google- Amcham Breakfast part 1 - AmCham Chile","og_description":"AmCham ofreci\u00f3 el primer desayuno del a\u00f1o con un invitado muy especial. Fernando Lopez Iervasi, Director Regional para Am\u00e9rica Latina de adquisici\u00f3n de Clientes Google, dio a conocer la teor\u00eda ZMOT o Momento Cero de la Verdad. Google viene desarrollando esta teor\u00eda hace 1 a\u00f1o con mucho \u00e9xito, la que se relaciona con las mec\u00e1nicas de descubrimiento de productos.AmCham ofreci\u00f3 el primer desayuno del a\u00f1o con un invitado muy especial. Fernando Lopez Iervasi, Director Regional para Am\u00e9rica Latina de adquisici\u00f3n de Clientes Google, dio a conocer la teor\u00eda ZMOT o Momento Cero de la Verdad. 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