\n
\nHace m\u00e1s de 2.300 a\u00f1os, aparentemente Arist\u00f3teles estableci\u00f3 la base para las comunicaciones p\u00fablicas modernas: ret\u00f3rica que cambiar\u00eda el comportamiento.<\/p>\n
\u00a1La Manipulaci\u00f3n de las Masas podr\u00eda ser otra forma de verlo! Los grandes oradores de la historia siempre han podido obtener una respuesta de \u201cel pueblo\u201d. Los discursos de Churchill hicieron que los brit\u00e1nicos endurecieran su postura contra la maquinaria b\u00e9lica Nazi, mientras que -apenas al otro lado del Canal de La Mancha- la extraordinaria oratoria de Adolfo Hitler impuls\u00f3 a la gente a cometer grandes atrocidades y, tontamente, a atacar a Rusia. Entretanto, Roosevelt usaba la radio para conducir a los estadounidenses al Nuevo Acuerdo.<\/p>\n
Presumiblemente, Alejandro Magno fue un comunicador magn\u00edfico dado que, para el a\u00f1o 323 AC, cuando muri\u00f3 a los 33 a\u00f1os de edad, controlaba de mitad del mundo conocido en ese entonces y ten\u00eda jinetes s\u00f3lo para transmitir sus comunicaciones a trav\u00e9s de enormes distancias. Gandhi fue otro modelo de comunicaci\u00f3n, predicando la resistencia pac\u00edfica y frustrando el intento brit\u00e1nico de controlar India, la joya de la corona de la Reina Victoria. JFK, Martin Luther King, Malcolm X y luego Nelson Mandela: el poder de la comunicaci\u00f3n a trav\u00e9s del silencio y la superioridad moral.<\/p>\n
Hoy en d\u00eda, nos vemos atacados por todas partes por comunicaciones tan poderosas y frecuentes que no hay un respiro en la necesidad de intentar e interpretar mensajes, sean \u00e9stos de naturaleza pol\u00edtica, comercial o moral. El problema es que el poder de la comunicaci\u00f3n \u00a1\u00a1no tiene absolutamente ninguna correlaci\u00f3n con la calidad de lo que se est\u00e1 ofreciendo!!<\/p>\n
S\u00f3lo mire la saga en curso del sistema de transporte masivo Transantiago (o \u00bfTranschascarro?). Se ha llenado de informaci\u00f3n a la poblaci\u00f3n del Gran Santiago sobre los m\u00e9ritos de esta \u201cGran Mejora\u201d, pero el producto -o bien la organizaci\u00f3n del mismo- ha sido bastante deficiente. Mucha ret\u00f3rica pol\u00edtica, pero poca capacidad pol\u00edtica o comercial para entregar resultados. Incluso el rostro que lanz\u00f3 miles de buses y actu\u00f3 como vocero de Transantiago, uno de los jugadores de f\u00fatbol m\u00e1s queridos de Chile, tuvo que correr en busca de protecci\u00f3n. <\/p>\n
Nos enfrentamos a un dilema de calidad-cantidad. Definitivamente padecemos de exceso de informaci\u00f3n y, dado que \u00e9sta no necesariamente provee conocimiento y muy ciertamente no entrega sabidur\u00eda, algo tiene que cambiar. Un buen amigo m\u00edo no ha comprado un diario en 40 a\u00f1os; piensa que si ocurre algo importante se lo van a decir, se le va a informar. <\/p>\n
Ahora que los medios para atacar a mis limitadas neuronas han llegado a un nivel insoportable tom\u00e9 una decisi\u00f3n simple: seguir el consejo de mi amigo y desconectarme de todos los medios electr\u00f3nicos para llegar a m\u00ed. As\u00ed que: no m\u00e1s tel\u00e9fono celular, no m\u00e1s correo electr\u00f3nico, no m\u00e1s chat; vend\u00ed el televisor, cancel\u00e9 la suscripci\u00f3n al diario; la radio s\u00f3lo sintoniza m\u00fasica cl\u00e1sica, etc., etc. (pero s\u00ed secretamente leo bUSiness CHILE).<\/p>\n
Hubo un tiempo en que el arte de la comunicaci\u00f3n (y era un arte) se basaba en o\u00edr a los Ancianos -aquellos hombres y mujeres que, desde la experiencia personal y las historias y leyendas traspasadas de generaci\u00f3n en generaci\u00f3n- informaban y educaban a las generaciones m\u00e1s j\u00f3venes. Ello a\u00fan ocurre en algunas culturas africanas y \u00e1rabes, el Tibet y Nepal y las dem\u00e1s tribus n\u00f3mades de Mongolia y las altas estepas de Asia. Sin embargo, incluso durante mi corta vida, el momento y el goce de la narrativa casi ha desaparecido. \u00bfHay todav\u00eda lugar para el \u201ccuento antes de dormir\u201d?<\/p>\n
Bueno, el punto es el siguiente: no voy a saber nada a menos que ustedes me cuenten. Eso generar\u00e1 una ret\u00f3rica mucho m\u00e1s emocionante, ya que estar\u00e9 tremendamente interesado en lo que ustedes, los Ancianos, tengan que decir, a\u00fan cuando -como ocurre usualmente- no tengan absolutamente ninguna idea de lo que est\u00e1n tratando de comunicar. Deber\u00e9 aprender a o\u00edr.<\/p>\n
Sigo, aislado comunicacionalmente, mudo, pero deseoso de escuchar,<\/p>\n
Santiago Eneldo<\/B><\/p>\n
(Sabidur\u00eda, consejos y ret\u00f3rica se imparten por reuni\u00f3n o se dejan para m\u00ed en AmCham).<\/p>\n
Correo electr\u00f3nico cancelado…
\n
\nOver 2,300 years ago, Aristotle, apparently, laid the groundwork for modern public communication: Rhetoric that will change behavior. <\/p>\n
Manipulation of the Masses could be another way of looking at it! The great orators of history have always been able to get a response from \u201cthe people\u201d. Churchill\u2019s speeches held the British people firm against the Nazi war machine while, just on the other side of the English Channel (La Manche, if you are French), Adolf Hitler\u2019s extraordinary oratory moved people to great atrocities and, foolishly, to attack Russia. Meanwhile, Roosevelt was using radio to lead Americans into the New Deal.<\/p>\n
Presumably, Alexander the Great was a magnificent communicator as, by 323 BC when he died aged 33, he was in control of half the known world and had only horsemen to convey his communications over enormous distances. Gandhi was another model of communication, preaching peaceful resistance and frustrating the British attempt to hang on to India – the jewel in Queen Victoria\u2019s crown. JFK, Martin Luther King, Malcolm X and then Nelson Mandela – the power of communication through silence and moral superiority.<\/p>\n
Today, we are attacked on all sides by communications so powerful and so frequent that there is no respite from the need to try and interpret messages, be they of a political, commercial or moral nature. The problem is that the power of communication has absolutely no correlation to the quality of what is on offer!!<\/p>\n
Just look at the on-going saga of the Transantiago Mass (Mess?) Transport System. The populace of Greater Santiago has been drowned in communications about the merits of this \u201cGreat Improvement\u201d, yet the product, or organization of the product, has been pretty dismal. Much political rhetoric, but little political or commercial capacity for delivering results. Even the face that launched a thousand buses and spokesperson for Transantiago, one of Chile\u2019s best-loved soccer players, has had to run for cover. <\/p>\n
We face a Quality-Quantity conundrum. We most definitely suffer from over-communication and, as information does not necessarily provide knowledge and most certainly does not produce wisdom, something needs to change. A good friend of mine has not purchased a newspaper in 40 years; his view is that if something of importance takes place he will be told – he will be informed. <\/p>\n
Now that the means to attack my limited brain cells have reached an unbearable level I have made a simple decision: take my friend\u2019s advice and cut myself off from all the electronic means of getting at me. Thus: no cell phone, no more e-mails, no chat; the TV has been sold, newspaper subscription cancelled, radio tuned only to classical music, etc., etc. (but I will secretly read bUSiness CHILE).<\/p>\n
There was a time when the art of communication (and it was an art form) was based on listening to the elders – those wise men and women who, from personal experience and the stories and legends handed down from generation to generation, both informed and educated the younger generations. This does still happen in some African and Arab cultures, Tibet and Nepal and the remaining nomadic tribes of Mongolia and the high steppes of Asia. However, even during my short lifetime, the moment and joy of storytelling has all but disappeared. Is there still a place for the \u201cbedtime story\u201d?<\/p>\n
Well, here\u2019s the bottom line. I will no longer know anything unless you tell me. That will make for much more electrifying rhetoric as I will be tremendously interested in what you, the Elders, have to say – even if, as is usually the case, you have absolutely no idea what you are trying to communicate. I shall learn to be a great listener.<\/p>\n
I remain, in communication isolation, mute but willing to listen,<\/p>\n
Santiago Eneldo<\/B><\/p>\n
(Wisdom, advice & rhetoric to be imparted upon meeting or left for me at AmCham).<\/p>\n
E-mail cancelled…<\/p>\n","protected":false},"excerpt":{"rendered":"
Hoy en d\u00eda, nos vemos atacados por todas partes por comunicaciones tan poderosas y frecuentes que no hay un respiro en la necesidad de intentar e interpretar mensajes, sean \u00e9stos de naturaleza pol\u00edtica, comercial o moral. El problema es que el poder de la comunicaci\u00f3n \u00a1\u00a1no tiene absolutamente ninguna correlaci\u00f3n con la calidad de lo que se est\u00e1 ofreciendo!!Today, we are attacked on all sides by communications so powerful and so frequent that there is no respite from the need to try and interpret messages, be they of a political, commercial or moral nature. The problem is that the power of communication has absolutely no correlation to the quality of what is on offer!!<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-3782","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n