{"id":3441,"date":"2010-01-01T01:00:00","date_gmt":"2010-01-01T01:00:00","guid":{"rendered":""},"modified":"2015-01-22T19:54:25","modified_gmt":"2015-01-22T19:54:25","slug":"publicidad-business-chile","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/publicidad-business-chile\/","title":{"rendered":"Publicidad bUSiness CHILEAdvertising bUSiness CHILE"},"content":{"rendered":"


\n
\nPERFIL DEL LECTOR<\/B><\/font><\/p>\n

LA REVISTA INFORMATIVA DE LAS RELACIONES COMERCIALES CHILE \/ EE.UU.<\/B><\/I><\/p>\n

bUSiness CHILE<\/B> de la C\u00e1mara Chileno Norteamericana de Comercio (AmCham), aparece mensualmente de Marzo a Diciembre. Publicada en ingl\u00e9s, informa sobre temas relacionados con el comercio internacional y an\u00e1lisis sectoriales de la econom\u00eda chilena.<\/p>\n

LA REVISTA QUE LLEGA AL SEGMENTO DE MAYOR INFLUENCIA EN EL PA\u00cdS.<\/B><\/I><\/p>\n

bUSiness CHILE<\/B> es le\u00edda por los principales ejecutivos que toman las decisiones en las compa\u00f1\u00edas de mayor envergadura de Chile; aquellos que lideran el mundo pol\u00edtico y de los negocios.<\/p>\n

bUSiness CHILE<\/B> es recibida por nuestros socios, todas las C\u00e1maras de Comercio de EE.UU. en Am\u00e9rica Latina y por las agencias federales de gobierno en los Estados Unidos y Chile, as\u00ed como por los miembros de los Congresos de ambos pa\u00edses. Por otra parte, seleccionados grupos de empresarios privados que no pertenecen a AmCham, tambi\u00e9n reciben la revista.<\/p>\n

Para recrear el perfil de nuestro lector exponemos a continuaci\u00f3n algunas cifras:<\/p>\n

– 59 % de los lectores son Gerentes, Directores Ejecutivos y Presidentes.
\n– 43 % de los lectores pertenecen al \u00e1rea de negocios multinacionales y de servicios.
\n– M\u00e1s del 55 % de los lectores han obtenido un grado universitario y un 43 % tambi\u00e9n
\nun post-grado o MBA.
\n– 92 % de los lectores hablan fluidamente el ingl\u00e9s.<\/p>\n

DOS OPCIONES PARA PUBLICIDAD<\/B><\/I><\/p>\n

Un reconocimiento especial para los Auspiciadores Anuales de bUSiness CHILE.<\/B> <\/p>\n

Los auspiciadores tienen un reconocimiento oficial por parte de AmCham con una p\u00e1gina especial en la revista que destaca su colaboraci\u00f3n, pudiendo cada empresa colocar su logo en ella. Adem\u00e1s tendr\u00e1 presencia con la inserci\u00f3n del logo corporativo en la revista on line (www.businesschile.cl).<\/p>\n

A los auspiciadores Platinum, adem\u00e1s, se le ofrece publicar en alguno de los diez n\u00fameros, un art\u00edculo relacionado con su empresa sin costo adicional.<\/p>\n

Avisos espor\u00e1dicos durante el a\u00f1o.<\/B> <\/p>\n

Esta segunda posibilidad para publicar se basa en la libertad de poder optar por menos avisos que los de los auspicios. Una opci\u00f3n viable para aquellos que quieren estar presentes s\u00f3lo en algunas ocasiones, como por ejemplo, en el mes del reportaje especial de su rubro. Estos auspiciadores tambi\u00e9n tendr\u00e1n presencia con la inserci\u00f3n del logo corporativo en la revista on line.<\/p>\n

Esta es una opci\u00f3n que ofrece una din\u00e1mica activa de promociones y oportunidades durante todo el a\u00f1o.<\/p>\n

SECCIONES ESTABLES<\/B><\/I><\/p>\n

EDITORIAL\t\t:<\/font> En Ingl\u00e9s y Espa\u00f1ol.
\nAMCHAM NEWS\t\t:<\/font> Noticias de la C\u00e1mara.
\nSPECIAL REPORT\t\t:<\/font> Reportaje sobre un Rubro o Sector.
\nCOVER STORY\t\t:<\/font> Reportaje principal de portada.
\nART\u00cdCULOS\t\t:<\/font> Art\u00edculos sobre temas Econ\u00f3micos.
\nEVENTS\t\t\t:<\/font> Desayunos, Seminarios.
\nOPINION PAGE\t\t:<\/font> Columna de Opini\u00f3n.
\nLIFE IN THE SLOW LANE\t:<\/font> Columna de Actualidad (Humor).
\nMARKET PLACE\t\t:<\/font> Publicidad.
\nAMCHAM PEOPLE\t\t:<\/font> Sociales.
\nKEY INDICATORS\t\t:<\/font> An\u00e1lisis Financiero \/ Econ\u00f3micos.
\nINTERVIEW\t\t:<\/font> Entrevista sobre un Tema del \u00c1mbito Econ\u00f3mico.<\/p>\n

DATOS T\u00c9CNICOS<\/B><\/I><\/p>\n

Tipo de Papel<\/U>: Tapas en Couch\u00e9 170 grs.; Interior en Couch\u00e9 130 grs.<\/p>\n

Formato<\/U>: 1 P\u00e1gina = 21 x 27,5 cms (al corte).<\/p>\n

Tiraje<\/U>: Se distribuyen 2.500 ejemplares cada mes.<\/p>\n

Circulaci\u00f3n<\/U>: La primera quincena de cada mes, de Marzo a Diciembre.<\/p>\n

AUSPICIOS A\u00d1O 2009<\/B><\/font><\/p>\n

La siguiente estructura tarifaria y descripci\u00f3n es para el a\u00f1o 2009, entre marzo y diciembre.<\/p>\n

Los auspiciadores tendr\u00e1n un reconocimiento oficial por parte de la C\u00e1mara con una secci\u00f3n especial que destacar\u00e1 su colaboraci\u00f3n con la inserci\u00f3n del logo corporativo de la empresa durante todas las ediciones del a\u00f1o en bUSiness CHILE.<\/p>\n

1) PLATINUM SPONSOR<\/B><\/p>\n

Los que auspician la contraportada, las portadas interiores o una p\u00e1gina completa por los diez n\u00fameros anuales. A los auspiciadores \u201cPlatinum\u201d, adem\u00e1s, se les otorga la opci\u00f3n de publicar en alguno de los diez n\u00fameros, un art\u00edculo relacionado con su empresa (publireportaje) sin costo adicional.<\/p>\n

– Ubicaci\u00f3n:<\/B> Contraportada Valor Auspicio Platinum:<\/B> $ 7.300.000<\/p>\n

– Ubicaci\u00f3n:<\/B> Tapa 2 (Portada Interior). Valor Auspicio Platinum:<\/B> $ 7.000.000<\/p>\n

– Ubicaci\u00f3n:<\/B> Tapa 3 (Contraportada Interior). Valor Auspicio Platinum:<\/B> $ 6.800.000<\/p>\n

– Ubicaci\u00f3n:<\/B> P\u00e1gina Interior. Valor Auspicio Platinum:<\/B> $ 6.600.000<\/p>\n

2) GOLD SPONSOR<\/B><\/p>\n

Los que participan con cinco p\u00e1ginas completas en el a\u00f1o, o diez avisos de 1\/2 p\u00e1gina.<\/p>\n

– Ubicaci\u00f3n:<\/B> P\u00e1gina Interior. Valor Auspicio Gold:<\/B> $ 3.600.000<\/p>\n

3) SILVER SPONSOR<\/B><\/p>\n

Los que participan con tres p\u00e1ginas completas o seis avisos de 1\/2 p\u00e1gina en el a\u00f1o.<\/p>\n

– Ubicaci\u00f3n:<\/B> P\u00e1gina Interior. Valor Auspicio Silver:<\/B> $2.500.000<\/p>\n

4) BRONZE SPONSOR<\/B><\/p>\n

Estos auspiciadores participan con una p\u00e1gina o inserto o dos avisos de 1\/2 pagina en el a\u00f1o. Logotipo en las 10 ediciones.<\/p>\n

– Ubicaci\u00f3n:<\/B> P\u00e1gina Interior. Valor Auspicio Bronze:<\/B> $ 1.500.000<\/p>\n

* Los valores no incluyen IVA ni comisi\u00f3n de agencia.<\/I><\/p>\n

MEDIDAS SEG\u00daN FORMATO AVISO<\/B><\/font><\/p>\n

ANCHO X ALTO<\/B><\/p>\n

Una P\u00e1gina<\/B>
\n17,5 x 24,5 cm*
\n21 x 27,5 cm**<\/p>\n

Media P\u00e1gina (Horizontal)<\/B>
\n17,5 x 12,5 cm*
\n21 x 13,5 cm**<\/p>\n

Media P\u00e1gina (Vertical)<\/B>
\n8,8 x 24,5 cm*
\n10,5 x 27,5 cm**<\/p>\n

Un Cuarto P\u00e1gina<\/B>
\n8,5 x 12,5 cm*
\n10 x 13.7 cm**<\/p>\n

Banner Horizontal (1\/8 P\u00e1gina)<\/B>
\n3 x 21,5 cm**<\/p>\n

* Las medidas se\u00f1aladas son a la caja.
\n** Estas medidas son al corte.<\/I><\/p>\n

TARIFAS GENERALES 2008<\/B><\/font><\/p>\n

Tipo de Aviso:<\/B> 1\/8 P\u00e1gina Color (Banner) Socios:<\/B> $ 230.000 No Socios:<\/B> $ 345.000<\/p>\n

Tipo de Aviso:<\/B> 1\/4 P\u00e1gina Color Interior Socios:<\/B> $ 415.000 No Socios:<\/B> $ 580.000<\/p>\n

Tipo de Aviso:<\/B> 1\/2 P\u00e1gina Color Interior Socios:<\/B> $ 519.000 No Socios:<\/B> $ 779.000<\/p>\n

Tipo de Aviso:<\/B> 1 P\u00e1gina Color Interior Socios:<\/B> $ 877.000 No Socios:<\/B> $ 1.316.000<\/p>\n

Tipo de Aviso:<\/B> Portadas Interior \u2013 Tapa 2 \u00f3 3 Socios:<\/B> $ 1.143.000 No Socios:<\/B> $ 1.715.000<\/p>\n

Tipo de Aviso:<\/B> Contraportada \u2013 Tapa 4 Socios:<\/B> $ 1.350.000 No Socios:<\/B> $ 2.027.000<\/p>\n

Tipo de Aviso:<\/B> Inserto (2.500 Ejemplares) Socios:<\/B> $ 693.000 No Socios:<\/B> $ 1.039.000<\/p>\n

*Nota: todas las tarifas expuestas no incluyen I.V.A. ni comisi\u00f3n de agencia.<\/I><\/p>\n

M\u00c1S ANTECEDENTES CON<\/B><\/font><\/p>\n

Paulina Dellafiori, Directora de Programas y Publicidad<\/B>
\nTel. Directo:<\/B><\/I> (56-2) 290-9731
\nEmail:<\/B><\/I> paulina.dellafiori@amchamchile.cl<\/A><\/p>\n

Cristina Ordenes, Asistente de Publicaciones<\/B>
\nTel. Directo:<\/B><\/I> (56-2) 290-9741
\nEmail:<\/B><\/I> cristina.ordenes@amchamchile.cl<\/A>
\n
\nREADER PROFILE<\/B><\/font><\/p>\n

THE CHILE \/ U.S. BUSINESS MAGAZINE<\/B><\/I><\/p>\n

bUSiness CHILE<\/B>, the magazine of the Chilean American Chamber of Commerce (AmCham,) is issued monthly from March through December. It is published in English and covers issues related to international trade as well as analyzing different sectors of the Chilean economy.<\/p>\n

bUSiness CHILE REACHES THE MOST INFLUENTIAL SECTORS IN CHILE.<\/B><\/I><\/p>\n

bUSiness CHILE<\/B> is read by the principal decision-making executives of the top corporations in Chile or, in other words, by those who lead the political and business communities.<\/p>\n

bUSiness CHILE<\/B> is distributed to AmCham members, to all American Chambers of Commerce in Latin America, to U.S. and Chilean government agencies, and to selected groups of private entrepreneurs who do not belong to AmCham. <\/p>\n

The following figures reflect our readers\u2019 profile:<\/p>\n

– 59 % of our readers are company managers, CEOs or presidents;
\n– 43 % of our readers are in the services and multinational sectors;
\n– more than 55 % of our readers have a university degree and 43% also have a postgraduate degree or an MBA;
\n– 92% of our readers speak English fluently.<\/p>\n

TWO ADVERTISING OPTIONS<\/B><\/I><\/p>\n

A special acknowledgement for Annual Sponsors of bUSiness CHILE.<\/B> <\/p>\n

bUSiness CHILE sponsors are officially acknowledged by AmCham on a special page in the magazine highlighting their collaboration. Each company may include its logotype on this page. In addition, the company\u2019s logo will be included in the on-line version of the magazine (www.businesschile.cl).<\/p>\n

Platinum sponsors may also publish an article related to their companies free of cost. <\/p>\n

Sporadic ads during the year.<\/B> <\/p>\n

This second advertising alternative allows companies the freedom to place fewer ads than sponsors. This is an option for those who only wish to advertise on certain occasions as, for example, when a special report in its line of business is being published. The logo of these advertisers will also be included in the on-line magazine. <\/p>\n

This is an alternative that provides an active dynamic of promotions and opportunities throughout the entire year.<\/p>\n

PERMANENT SECTIONS<\/B><\/I><\/p>\n

EDITORIAL\t\t:<\/font> In English and Spanish.
\nAMCHAM NEWS\t\t:<\/font> Chamber news.
\nSPECIAL REPORT\t\t:<\/font> Report on an area or sector.
\nAMCHAM MEMBERS NEWS:<\/font> News about member companies.
\nCOVER STORY\t\t:<\/font> Feature.
\nARTICLES\t\t:<\/font> Articles on economic issues.
\nEVENTS\t\t\t:<\/font> Breakfasts, seminars.
\nLIFE IN THE SLOW LANE\t:<\/font> Current-event column (humor).
\nMARKET PLACE\t\t:<\/font> Publicity.
\nAMCHAM PEOPLE\t\t:<\/font> Social events.
\nKEY INDICATORS\t\t:<\/font> Financial \/ economic analysis.
\nINTERVIEW\t\t:<\/font> Interview about an economic issue.<\/p>\n

TECHNICAL INFORMATION<\/B><\/I><\/p>\n

Type of paper<\/U>: Covers in 170gm gloss couche or kraft paper; inside pages: 130gm couche.<\/p>\n

Format<\/U>: 1 page = 21 x 27.5 cm (full page trim).<\/p>\n

Monthly print run<\/U>: 2.500 issues distributed monthly.<\/p>\n

Circulation<\/U>: In mid-month, from March through December.<\/p>\n

SPONSORSHIP 2009<\/B><\/font><\/p>\n

The following rates will apply from March to December 2009.<\/p>\n

Sponsors will be officially acknowledged by AmCham with a special section highlighting their collaboration, including the companies\u2019 logotypes in all ten issues of bUSiness CHILE.<\/p>\n

1) PLATINUM SPONSOR<\/B><\/p>\n

Organizations that sponsor the back cover, the inside covers or a complete page in the ten annual issues. Platinum sponsors will also be offered the option of publishing an article related to their line of business free of cost. <\/p>\n

– Location:<\/B> Back Cover Platinum:<\/B> US$ 13,000<\/p>\n

– Location:<\/B> Cover 2 (Inside Cover). Platinum:<\/B> US$ 12,700<\/p>\n

– Location:<\/B> Cover 3 (Inside Cover). Platinum:<\/B> US$ 12,300<\/p>\n

– Location:<\/B> Inside Page. Platinum:<\/B> US$ 11,900<\/p>\n

2) GOLD SPONSOR<\/B><\/p>\n

Organizations that sponsor five full pages during the year or ten 1\/2 page ads.<\/p>\n

– Location:<\/B> Inside Page. Gold:<\/B> US$ 6,650<\/p>\n

3) SILVER SPONSOR<\/B><\/p>\n

Organizations that sponsor three complete pages or six 1\/2 page ads during the year. <\/p>\n

– Location:<\/B> Inside Page. Silver:<\/B> US$ 4,500<\/p>\n

4) BRONZE SPONSOR<\/B><\/p>\n

Organizations that sponsor one page, a looseleaf advertisement, or two 1\/2 page ads during the year. Includes the company logo in all ten issues.<\/p>\n

– Location:<\/B> Inside Page. Bronze:<\/B> US$ 2,800<\/p>\n

* Prices do not include VAT or agency commission.<\/I><\/p>\n

SIZES ACCORDING TO AD FORMAT<\/B><\/font><\/p>\n

WIDTH X HEIGHT<\/B><\/p>\n

One Page<\/B>
\n17,5 x 24,5 cm*
\n21 x 27,5 cm**<\/p>\n

Half Page(Horizontal)<\/B>
\n17,5 x 12,5 cm*
\n21 x 13,5 cm**<\/p>\n

Half Page (Vertical)<\/B>
\n8,8 x 24,5 cm*
\n10,5 x 27,5 cm**<\/p>\n

One Fourth Page<\/B>
\n8,5 x 12,5 cm*
\n10 x 13,7 cm**<\/p>\n

Horizontal Banner (1\/8 Page)<\/B>
\n3 x 21,5 cm**<\/p>\n

* These sizes are box.
\n** These sizes are trim.<\/I><\/p>\n

GENERAL 2008 RATES<\/B><\/font><\/p>\n

Type of Ad:<\/B> 1\/8 Color Page (Banner) Members:<\/B> US$ 415 Non Members:<\/B> US$ 625<\/p>\n

Type of Ad:<\/B> 1\/4 Inside Color Page Members:<\/B> US$ 750 Non Members:<\/B> US$ 1,050<\/p>\n

Type of Ad:<\/B> 1\/2 Inside Color Page Members:<\/B> US$ 940 Non Members:<\/B> US$ 1,410<\/p>\n

Type of Ad:<\/B> 1 Inside Color Page Members:<\/B> US$ 1,585 Non Members:<\/B> US$ 2,380<\/p>\n

Type of Ad:<\/B> Inside Covers \u2013 Cover 2 or 3 Members:<\/B> US$ 2,068 Non Members:<\/B> US$ 3,100<\/p>\n

Type of Ad:<\/B> Back Cover \u2013 Cover 4 Members:<\/B> US$ 2,440 Non Members:<\/B> US$ 3,660<\/p>\n

Type of Ad:<\/B> Insert (2.500 Issues) Members:<\/B> US$ 1,250 Non Members:<\/B> US$ 1,880<\/p>\n

*Note: All the above rates don not include V.A.T. or agency commission.<\/I><\/p>\n

FOR MORE INFORMATION, CONTACT<\/B><\/font><\/p>\n

Paulina Dellafiori, Director of Programs and Advertising<\/B>
\nDirect Tel.:<\/B><\/I> (56-2) 290-9731
\nEmail:<\/B><\/I> paulina.dellafiori@amchamchile.cl<\/A><\/p>\n

Cristina Ordenes, Publications Assistant<\/B>
\nDirect Tel.:<\/B><\/I> (56-2) 290-9741
\nEmail:<\/B><\/I> cristina.ordenes@amchamchile.cl<\/A><\/p>\n","protected":false},"excerpt":{"rendered":"

bUSiness CHILE de la C\u00e1mara Chileno \u2013 Norteamericana de Comercio (AmCham), aparece mensualmente de Marzo a Diciembre. Publicada en ingl\u00e9s, informa sobre temas relacionados con el comercio internacional y an\u00e1lisis sectoriales de la econom\u00eda chilena.bUSiness CHILE of the Chilean American Chamber of Commerce (AmCham) is issued monthly from March through December. It is published in English, informing about issues related to international trade and analyzing different sectors of the Chilean economy.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-3441","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\nPublicidad bUSiness CHILEAdvertising bUSiness CHILE - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/publicidad-business-chile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad bUSiness CHILEAdvertising bUSiness CHILE - AmCham Chile\" \/>\n<meta property=\"og:description\" content=\"bUSiness CHILE de la C\u00e1mara Chileno \u2013 Norteamericana de Comercio (AmCham), aparece mensualmente de Marzo a Diciembre. Publicada en ingl\u00e9s, informa sobre temas relacionados con el comercio internacional y an\u00e1lisis sectoriales de la econom\u00eda chilena.bUSiness CHILE of the Chilean American Chamber of Commerce (AmCham) is issued monthly from March through December. 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