{"id":3380,"date":"2010-03-08T13:18:49","date_gmt":"2010-03-08T13:18:49","guid":{"rendered":""},"modified":"2015-03-16T17:48:20","modified_gmt":"2015-03-16T20:48:20","slug":"actividades-de-comite-9","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/actividades-de-comite-9\/","title":{"rendered":"<!--:es-->Actividades de Comit\u00e9<!--:--><!--:en-->Committee Activities<!--:-->"},"content":{"rendered":"<p><!--:es--><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify; margin: 0cm 0cm 0pt;\"><span>Claudio Hohmann, gerente de asuntos corporativos de D&amp;S, y Vicente Carrasco, director de consultor\u00eda de Prolam, se refirieron al \u201cRol de las Marcas Corporativas\u201d durante una reuni\u00f3n celebrada en diciembre del <strong>Comit\u00e9 de Comunicaciones y Sustentabilidad de AmCham<\/strong>. La presentaci\u00f3n de Carrasco incluy\u00f3 una discusi\u00f3n sobre el concepto de \u2018BrandEnergy\u2019, mientras que Hohmann se concentr\u00f3 en el valor de la marca y en c\u00f3mo afecta las relaciones entre los grupos de inter\u00e9s y clientes.<\/span><\/p>\n<p><!--:--><!--:en--><\/p>\n<p>Claudio Hohmann, Manager of Corporate Affairs at D&amp;S, and Vicente Carrasco, Director Consulting at Prolam, addressed <strong>AmCham\u2019s Communications Committee<\/strong> in December about the \u201cRole of Corporate Brands.\u201d Carrasco\u2019s presentation included the results of the BAV ranking of the 100 best Chilean companies and a discussion of the \u2018BrandEnergy\u2019 concept. Hohmann spoke about brand value and how it affects relations between stakeholders, interest groups and customers.<\/p>\n<p><!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p><!--:es--><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify; margin: 0cm 0cm 0pt;\"><span>Claudio Hohmann, gerente de asuntos corporativos de D&amp;S, y Vicente Carrasco, director de consultor\u00eda de Prolam, se refirieron al \u201cRol de las Marcas Corporativas\u201d durante una reuni\u00f3n celebrada en diciembre del <strong>Comit\u00e9 de Comunicaciones y Sustentabilidad de AmCham<\/strong>. La presentaci\u00f3n de Carrasco incluy\u00f3 una discusi\u00f3n sobre el concepto de \u2018BrandEnergy\u2019, mientras que Hohmann se concentr\u00f3 en el valor de la marca y en c\u00f3mo afecta las relaciones entre los grupos de inter\u00e9s y clientes.<\/span><\/p>\n<p><!--:--><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-3380","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Actividades de Comit\u00e9Committee Activities - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/actividades-de-comite-9\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actividades de Comit\u00e9Committee Activities - AmCham Chile\" \/>\n<meta property=\"og:description\" content=\"Claudio Hohmann, gerente de asuntos corporativos de D&amp;S, y Vicente Carrasco, director de consultor\u00eda de Prolam, se refirieron al \u201cRol de las Marcas Corporativas\u201d durante una reuni\u00f3n celebrada en diciembre del Comit\u00e9 de Comunicaciones y Sustentabilidad de AmCham. La presentaci\u00f3n de Carrasco incluy\u00f3 una discusi\u00f3n sobre el concepto de \u2018BrandEnergy\u2019, mientras que Hohmann se concentr\u00f3 en el valor de la marca y en c\u00f3mo afecta las relaciones entre los grupos de inter\u00e9s y clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amchamchile.cl\/noticia\/actividades-de-comite-9\/\" \/>\n<meta property=\"og:site_name\" content=\"AmCham Chile\" \/>\n<meta property=\"article:modified_time\" content=\"2015-03-16T20:48:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/actividades-de-comite-9\\\/\",\"url\":\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/actividades-de-comite-9\\\/\",\"name\":\"Actividades de Comit\u00e9Committee Activities - AmCham Chile\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/#website\"},\"datePublished\":\"2010-03-08T13:18:49+00:00\",\"dateModified\":\"2015-03-16T20:48:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/actividades-de-comite-9\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/actividades-de-comite-9\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/noticia\\\/actividades-de-comite-9\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/amchamchile.cl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actividades de Comit\u00e9Committee Activities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/amchamchile.cl\\\/#website\",\"url\":\"https:\\\/\\\/amchamchile.cl\\\/\",\"name\":\"AmCham Chile\",\"description\":\"C\u00e1mara Chilena Norteamericana de Comercio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/amchamchile.cl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Actividades de Comit\u00e9Committee Activities - AmCham Chile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/amchamchile.cl\/noticia\/actividades-de-comite-9\/","og_locale":"en_US","og_type":"article","og_title":"Actividades de Comit\u00e9Committee Activities - AmCham Chile","og_description":"Claudio Hohmann, gerente de asuntos corporativos de D&amp;S, y Vicente Carrasco, director de consultor\u00eda de Prolam, se refirieron al \u201cRol de las Marcas Corporativas\u201d durante una reuni\u00f3n celebrada en diciembre del Comit\u00e9 de Comunicaciones y Sustentabilidad de AmCham. La presentaci\u00f3n de Carrasco incluy\u00f3 una discusi\u00f3n sobre el concepto de \u2018BrandEnergy\u2019, mientras que Hohmann se concentr\u00f3 en el valor de la marca y en c\u00f3mo afecta las relaciones entre los grupos de inter\u00e9s y clientes.","og_url":"https:\/\/amchamchile.cl\/noticia\/actividades-de-comite-9\/","og_site_name":"AmCham Chile","article_modified_time":"2015-03-16T20:48:20+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amchamchile.cl\/noticia\/actividades-de-comite-9\/","url":"https:\/\/amchamchile.cl\/noticia\/actividades-de-comite-9\/","name":"Actividades de Comit\u00e9Committee Activities - AmCham Chile","isPartOf":{"@id":"https:\/\/amchamchile.cl\/#website"},"datePublished":"2010-03-08T13:18:49+00:00","dateModified":"2015-03-16T20:48:20+00:00","breadcrumb":{"@id":"https:\/\/amchamchile.cl\/noticia\/actividades-de-comite-9\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amchamchile.cl\/noticia\/actividades-de-comite-9\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/amchamchile.cl\/noticia\/actividades-de-comite-9\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amchamchile.cl\/en\/"},{"@type":"ListItem","position":2,"name":"Actividades de Comit\u00e9Committee Activities"}]},{"@type":"WebSite","@id":"https:\/\/amchamchile.cl\/#website","url":"https:\/\/amchamchile.cl\/","name":"AmCham Chile","description":"C\u00e1mara Chilena Norteamericana de Comercio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/amchamchile.cl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/news\/3380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/news\/3380\/revisions"}],"wp:attachment":[{"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/media?parent=3380"}],"wp:term":[{"taxonomy":"news_tax","embeddable":true,"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/news_tax?post=3380"},{"taxonomy":"user_type","embeddable":true,"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/user_type?post=3380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}