{"id":1757,"date":"2021-09-27T15:35:42","date_gmt":"2021-09-27T18:35:42","guid":{"rendered":"http:\/\/amcham.dmeat.cl\/?post_type=news&p=1757"},"modified":"2021-12-30T16:49:06","modified_gmt":"2021-12-30T19:49:06","slug":"shop-small-de-american-express-y-cornershop-by-uber-impulsan-pequenos-comercios","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/shop-small-de-american-express-y-cornershop-by-uber-impulsan-pequenos-comercios\/","title":{"rendered":"Shop Small de American Express y Cornershop by Uber impulsan peque\u00f1os comercios"},"content":{"rendered":"

Entre ellas, tiendas de rubros como belleza, florer\u00edas, mascotas y juguetes.<\/strong><\/h2>\n

American Express, empresa socia de AmCham Chile, apoya a las tiendas peque\u00f1as y el emprendimiento con su campa\u00f1a Shop Small\u00ae, y nuevamente trabajar\u00e1 en conjunto con Cornershop by Uber, la startup tec-nol\u00f3gica chilena de personal Shoppers que se abre paso en Estados Unidos y el mundo, para continuar impulsando a m\u00e1s de 900 peque\u00f1as tiendas registradas en la plataforma local de \u00e9sta \u00faltima. As\u00ed, por compras de $25.000 o m\u00e1s realizadas con Tarjetas American Express\u00ae en las tiendas participantes, los usuarios recibir\u00e1n un descuento inmediato de $5.000 en cada una de sus primeras cinco compras.<\/span><\/p>\n

Shop Small\u00ae naci\u00f3 hace 11 a\u00f1os en Estados Unidos. En 2018, el programa fue lanzando en Latinoam\u00e9rica, empezando por Argentina, mientras se replicaba en otros pa\u00edses, tales como Canad\u00e1, M\u00e9xico, Ingla-terra, Puerto Rico, Australia y Jap\u00f3n. Recientemente se han sumado Colombia, Costa Rica y Per\u00fa. En todos estos pa\u00edses, la campa\u00f1a se ha transformado en un sello de v\u00ednculo y respaldo para los due\u00f1os de comercios de barrio. As\u00ed, American Express se ha comprometido especialmente de cara a la comunidad, e impulsa la actividad de los peque\u00f1os comercios conect\u00e1ndolos con sus Tarjetahabientes.<\/span><\/p>\n

En esta nueva edici\u00f3n, mediante Cornershop by Uber, Shop Small\u00ae incorpora tiendas peque\u00f1as de Chile en los rubros de belleza, florer\u00edas, librer\u00edas, mascotas, vida sana, juguetes y tecnolog\u00eda, entre muchas otras, presentes en Santiago, Concepci\u00f3n, Vi\u00f1a del Mar, La Serena, Temuco y Rancagua, por mencionar algunas.<\/span><\/p>\n

El auge del delivery y la preferencia por lo local: dos tendencias que marcan el consumo en Chile<\/span><\/p>\n

El estudio Shop Small 2020, realizado por Voices Research & Consultancy y American Express, revela que el 65% de los comercios cambi\u00f3 su forma de vender y que el 55% experiment\u00f3 un crecimiento acelerado de sus ventas por canales digitales a causa de la pandemia.<\/span><\/p>\n

M\u00e1s a\u00fan, al preguntarle a los consumidores qu\u00e9 medidas valorar\u00eda positivamente para aumentar sus compras en los comercios cercanos, la posibilidad de ofrecer servicios de entrega a domicilio o delivery aparece en el cuarto lugar de recurrencia, con un 32% de las preferencias.<\/span><\/p>\n

El estudio Shop Small 2020 indica de esta creciente valoraci\u00f3n a los negocios locales. En Chile, el 74% de los encuestados afirma que los comercios de su barrio son muy importantes, mientras que el 84% cree que el crecimiento de los negocios de barrio le hace bien a la comunidad. El 69%, adem\u00e1s, dice que seguir\u00e1 comprando all\u00ed cuando termine la pandemia. Una tendencia que American Express y Cornershop desean seguir impulsando con el fin de contribuir a la reactivaci\u00f3n econ\u00f3mica del pa\u00eds.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Entre ellas, tiendas de rubros como belleza, florer\u00edas, mascotas y juguetes.
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