{"id":12323,"date":"2021-04-29T13:59:43","date_gmt":"2021-04-29T16:59:43","guid":{"rendered":"https:\/\/www.amchamchile.cl\/?p=168065"},"modified":"2021-04-29T13:59:43","modified_gmt":"2021-04-29T16:59:43","slug":"shop-small-de-american-express-impulsa-a-traves-de-cornershop-a-comercios-pequenos-en-santiago-y-otras-regiones","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/shop-small-de-american-express-impulsa-a-traves-de-cornershop-a-comercios-pequenos-en-santiago-y-otras-regiones\/","title":{"rendered":"[:es]Shop Small\u00ae de American Express impulsa a trav\u00e9s de Cornershop a comercios peque\u00f1os en Santiago y otras regiones [:]"},"content":{"rendered":"

[:es]<\/p>\n

\"\"<\/h5>\n
A trav<\/span><\/span>\u00e9<\/span><\/span>s de la campa<\/span><\/span>\u00f1<\/span><\/span>a Shop Small<\/span><\/span>\u00ae<\/span><\/span>, <\/span><\/span>American Express b<\/span><\/span>usca\u00a0<\/span><\/span>apoyar<\/span><\/span>\u00a0las tiendas peque\u00f1as y el emprendimiento en las diversas ciudades de Chile.<\/span><\/span><\/h5>\n

<\/p>\n

 <\/p>\n

American Express<\/strong>, empresa socia de AmCham<\/strong> Chile<\/strong>, anunci\u00f3 el d\u00eda de hoy que seguir\u00e1 impulsando la reactivaci\u00f3n de los peque\u00f1os negocios de Chile al fortalecer su campa\u00f1a Shop Small mediante una promoci\u00f3n especial con\u00a0<\/span>Cornershop<\/span>,\u00a0<\/span>la\u00a0<\/span>startup<\/span>\u00a0chilena de\u00a0<\/span>personal\u00a0<\/span><\/i>shoppers<\/span><\/i>\u00a0<\/span><\/i>que se abre paso en Estados Unidos y el mundo<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

La estrategia\u00a0<\/span>busca impulsar\u00a0<\/span>a<\/span>\u00a0<\/span>m<\/span>\u00e1<\/span>s\u00a0<\/span>de\u00a0<\/span>1.000<\/span>\u00a0peque<\/span>\u00f1<\/span>as<\/span>\u00a0tiendas registradas en la plataforma local<\/span>\u00a0de Cornershop<\/strong><\/span>,\u00a0<\/span>que corresponden<\/span>\u00a0a\u00a0<\/span>m\u00e1s del 90% de\u00a0<\/span>todos\u00a0<\/span>los<\/span>\u00a0<\/span>comercios registrados en la app<\/span>. P<\/span>or compras de $20.000 o m\u00e1s realizadas con Tarjetas American Express<\/strong><\/span>\u00ae<\/strong>, en las tiendas participantes, los usuarios recibir<\/span>\u00e1<\/span>n<\/span>\u00a0<\/span>un descuento inmediato de $5.000 por cada una de sus primeras cinco compras.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u201cEstamos muy entusiasmados de esta iniciativa junto a Cornershop, por la gran variedad de tiendas que ofrece la plataforma y la fuerte penetraci\u00f3n que\u00a0\u00e9sta tiene entre los consumidores chilenos.\u00a0Mediante Shop Small contribuimos\u00a0en la tarea de\u00a0apoyar\u00a0la reactivaci\u00f3n de\u00a0los negocios peque\u00f1os en Chile, y al mismo tiempo generamos\u00a0valor para nuestros clientes a trav\u00e9s de este programa\u201d, dice Carolina<\/strong> Lamiaux<\/strong>,\u00a0Directora\u00a0de Desarrollo de Negocios\u00a0American Express\u00a0para la\u00a0regi\u00f3n Andina.<\/p>\n

\u00a0<\/span>\u00a0<\/span><\/p>\n

Shop Small\u00ae\u00a0se realiza\u00a0desde\u00a0hace 11 a\u00f1os en pa\u00edses como Estados Unidos, Espa\u00f1a, M\u00e9xico, Argentina y Jap\u00f3n<\/strong>,<\/span>\u00a0y\u00a0<\/span>recientemente en Colombia, Costa Rica<\/span>\u00a0y Per\u00fa<\/span>, y\u00a0<\/span>se ha convertido en un sello de v<\/span>\u00ed<\/span>nculo y respaldo\u00a0<\/span>de parte de Amex para\u00a0<\/span>los due<\/span>\u00f1<\/span>os de comercios de barrio en<\/span>\u00a0el mundo<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

En esta\u00a0<\/span>edici\u00f3n<\/span>,\u00a0<\/span>mediante Cornershop,\u00a0<\/span>Shop Small\u00ae incorpora a\u00a0<\/span>m\u00e1s de\u00a0<\/span>1.000<\/span>\u00a0tiendas\u00a0<\/span>peque\u00f1as en los rubros de belleza, florer\u00edas, librer\u00edas, mascotas, vida sana, juguetes y tecnolog\u00eda, entre muchas otras, presentes en Santiago, Concepci\u00f3n, Vi\u00f1a del Mar, La Serena, Temuco y Rancagua, por mencionar algunas.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Comprar local y con tecnolog\u00eda: dos tendencias que marcan la diferencia<\/span><\/b>\u00a0<\/span><\/h3>\n

E<\/span>l estudio Shop Small 2020, realizado por\u00a0<\/span>Voices\u00a0Research\u00a0&\u00a0Consultancy<\/strong>\u00a0y American Express<\/strong>, revel<\/strong><\/span>\u00f3\u00a0que el 65%\u00a0de los comercios\u00a0en Chile<\/strong>\u00a0tuvo que cambiar su forma de vender<\/strong> y que el 55% experiment\u00f3 un\u00a0<\/span>crecimiento acelerado de sus ventas por canales digitales a causa de la pandemia.<\/span>\u00a0A<\/span>l preguntarle a los consumidores qu\u00e9\u00a0<\/span>medidas valorar\u00eda positivamente para aumentar sus compras en los comercios cercanos<\/span>, la posibilidad de ofrecer servicios de entrega a domicilio o\u00a0<\/span>delivery<\/span><\/i>\u00a0aparece en el\u00a0<\/span>top 5<\/span>\u00a0de recurrencia, con un 32% de las preferencias<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Esa es la propuesta que Cornershop viene desarrollando desde sus inicios y que\u00a0complementa\u00a0la\u00a0segunda edici\u00f3n de Shop Small\u00ae\u00a0en Chile.\u00a0\u201cUna de las cosas que los usuarios m\u00e1s valoran hoy en d\u00eda es la inmediatez. Esa posibilidad de encargar un producto que necesitas o deseas y que te llegue en un par de horas a tu casa. Tambi\u00e9n sabemos que hoy las personas valoran el dise\u00f1o y la factura local, quieren apoyar activamente a sus comunidades e influir con sus decisiones de compra, por eso estamos muy comprometidos en ofrecerle a nuestros usuarios un repertorio cada vez m\u00e1s amplio de comercios peque\u00f1os e independientes\u201d,\u00a0<\/b>dice\u00a0Marinus\u00a0van\u00a0Gestel<\/strong>, Head of\u00a0Cornershop\u00a0Latam.<\/p>\n

\u00a0<\/span><\/p>\n

Comprar local y apoyar a los comercios peque\u00f1os tambi\u00e9n ser\u00e1 una tendencia relevante en este escenario post pandemia. Ante un consumidor cada vez m\u00e1s consciente del impacto que tienen sus decisiones en el entorno que los rodea, el preferir el comercio local y de peque\u00f1as empresas, seguir\u00e1 siendo un elemento valioso para elegir sus productos y marcas. El estudio Shop Small 2020, revela que el 90% de los encuestados en Chile compra en comercios cercanos a su casa<\/strong>.\u00a0 Algunos de los motivos para preferir esta opci\u00f3n es que se sienten m\u00e1s seguros, pueden comprar solo lo que necesitan, en el momento que deseen y\u00a0<\/span>consideran es un apoyo\u00a0<\/span>al desarrollo del barrio.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Adem\u00e1s, e<\/span>n Chile, el 74% de los encuestados afirma que los comercios de su barrio son muy importantes, mientras que el 84% cree que el crecimiento de los negocios y comercios del barrio le hace bien a la comunidad. El 69%, adem\u00e1s, dice que seguir\u00e1 comprando all\u00ed cuando termine la pandemia.<\/span>\u00a0<\/span>[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] A trav\u00e9s de la campa\u00f1a Shop Small\u00ae, American Express busca\u00a0apoyar\u00a0las tiendas peque\u00f1as y el emprendimiento en las diversas ciudades de Chile.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-12323","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n[:es]Shop Small\u00ae de American Express impulsa a trav\u00e9s de Cornershop a comercios peque\u00f1os en Santiago y otras regiones [:] - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/shop-small-de-american-express-impulsa-a-traves-de-cornershop-a-comercios-pequenos-en-santiago-y-otras-regiones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]Shop Small\u00ae de American Express impulsa a trav\u00e9s de Cornershop a comercios peque\u00f1os en Santiago y otras regiones [:] - 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