{"id":11432,"date":"2020-01-17T10:50:38","date_gmt":"2020-01-17T13:50:38","guid":{"rendered":"https:\/\/www.amchamchile.cl\/?p=161713"},"modified":"2020-01-17T10:54:09","modified_gmt":"2020-01-17T13:54:09","slug":"seis-productos-pg-reconocidos-con-el-premio-product-of-the-year-2020","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/seis-productos-pg-reconocidos-con-el-premio-product-of-the-year-2020\/","title":{"rendered":"[:es]Seis productos P&G reconocidos con el premio Product of the Year 2020[:]"},"content":{"rendered":"

[:es]\"\"<\/p>\n

Magistral, Ariel, Pampers, Always, Gillette y Herbal Essences son las seis marcas de P&G que fueron reconocidas en la tercera edici\u00f3n del premio Product of The Year (POY) 2020.<\/p>\n

El premio POY -por su sigla en ingl\u00e9s- corresponde al mayor premio otorgado por el consumidor a la innovaci\u00f3n de productos en todo el mundo. Actualmente, est\u00e1 presente en 45 pa\u00edses de los cinco continentes, con el objetivo de guiar a los consumidores a las mejores innovaciones disponibles en el mercado y galardonar a los fabricantes por la calidad y el desarrollo de sus productos.<\/p>\n

La edici\u00f3n chilena 2020 premi\u00f3 a 19 productos los cuales fueron elegidos por los m\u00e1s de 1.500 encuestados. Entre los productos ganadores 2020 destacan Magistral Pureza Activa, en la categor\u00eda de lavalozas; Gillette Aqua, en afeitado; Ariel Revitacolor, en detergentes; Herbal Essences Bio: Renew, en shampoo; Pampers Pants Premium Care, en pa\u00f1ales; y Always Infinity, en la secci\u00f3n de cuidado femenino.<\/p>\n

Enrique Garc\u00eda, gerente general de P&G Chile asegur\u00f3 que \u201cnos sentimos orgullosos de haber sido reconocidos por los consumidores chilenos en seis de las 19 categor\u00edas del premio Product of the Year. En P&G, nuestra inspiraci\u00f3n son las personas: sus necesidades, valores, deseos y pasiones. Es justamente este enfoque -basado en las personas- el que define c\u00f3mo abordamos la innovaci\u00f3n en todas nuestras \u00e1reas y el que nos permite trabajar d\u00eda a d\u00eda para mejorar la vida de nuestros consumidores en peque\u00f1os, pero significativos momentos\u201d.<\/p>\n

En tanto, Sylvain Benoist, gerente general de Product of the Year Chile destac\u00f3 la importancia de este premio para las marcas, enfatizando que \u00a0\u201ceste premio beneficia tanto a las empresas como a los consumidores. A los primeros, les ayuda a impulsar los nuevos productos que desarrollan, en los cuales invierten tanto en innovaci\u00f3n como en comunicaci\u00f3n. Por otro lado, para las personas, este reconocimiento es una especie de gu\u00eda y una recomendaci\u00f3n independiente y transparente de lo que es cada producto frente a sus pares\u201d.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] Magistral, Ariel, Pampers, Always, Gillette y Herbal Essences son las seis marcas de P&G que fueron reconocidas en la tercera edici\u00f3n del premio Product of The Year (POY) 2020. El premio POY -por su sigla en ingl\u00e9s- corresponde al mayor premio otorgado por el consumidor a la innovaci\u00f3n de productos en todo el mundo. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-11432","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n[:es]Seis productos P&G reconocidos con el premio Product of the Year 2020[:] - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/seis-productos-pg-reconocidos-con-el-premio-product-of-the-year-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]Seis productos P&G reconocidos con el premio Product of the Year 2020[:] - AmCham Chile\" \/>\n<meta property=\"og:description\" content=\"[:es] Magistral, Ariel, Pampers, Always, Gillette y Herbal Essences son las seis marcas de P&G que fueron reconocidas en la tercera edici\u00f3n del premio Product of The Year (POY) 2020. 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