{"id":10415,"date":"2018-03-21T17:55:50","date_gmt":"2018-03-21T20:55:50","guid":{"rendered":"https:\/\/www.amchamchile.cl\/?p=155397"},"modified":"2018-03-21T17:55:50","modified_gmt":"2018-03-21T20:55:50","slug":"procter-gamble-e-ims-cierran-acuerdo-comercial-en-10-paises-de-latam","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/procter-gamble-e-ims-cierran-acuerdo-comercial-en-10-paises-de-latam\/","title":{"rendered":"[:es]Procter &#038; Gamble e IMS cierran acuerdo comercial en 10 pa\u00edses de LATAM[:]"},"content":{"rendered":"<p>[:es]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-155398\" src=\"https:\/\/amchamchile.cl\/wp-content\/uploads\/2018\/03\/promo-pg.jpg\" alt=\"\" width=\"191\" height=\"161\" \/><\/p>\n<p>P&amp;G e IMS firmaron un acuerdo comercial con alcance pan-regional para difundir los mensajes publicitarios de P&amp;G en Latinoam\u00e9rica. A trav\u00e9s de las plataformas digitales administradas exclusivamente por IMS en la regi\u00f3n, P&amp;G realizar\u00e1 comunicaciones a su audiencia, principalmente impulsadas por videos de 15, 20 o 30 segundos, garantizando CPCV (cost per completed view) en contenido premium asegurando Brand safety y viewability de los mismos. El acuerdo tendr\u00e1 impacto en diez mercados diferentes en Latinoam\u00e9rica, donde IMS administra aplicaciones como Spotify, Snapchat, Vevo, EA, Twitch, Twitter, Foursquare, Yahoo, Waze, adem\u00e1s de su propia plataforma program\u00e1tica.<\/p>\n<p>&#8220;Estamos extremadamente satisfechos con este acuerdo. P&amp;G es uno de los principales anunciantes globales, y este convenio refleja su confianza, conjunta con la de sus agencias de medios, en nuestro compromiso con un mercado que demanda seguridad para las marcas, viewability, contenidos desarrollados profesionalmente y transparencia de los anuncios. Nuestro deber con P&amp;G es comunicar sus productos al p\u00fablico apropiado, en el momento adecuado, a trav\u00e9s de un mensaje visible y en un entorno seguro&#8221;, coment\u00f3 Gast\u00f3n Taratuta, CEO de IMS.<\/p>\n<p>&#8220;La asociaci\u00f3n con IMS nos brinda acceso a plataformas de inventario premium dentro de un entorno seguro para la marca. Esto refleja nuestro esfuerzo por ofrecer una comunicaci\u00f3n m\u00e1s relevante y precisa a nuestra audiencia, a una escala masiva. Estamos evaluando y aprendiendo sobre las ventajas de estas plataformas para expandirnos r\u00e1pidamente en funci\u00f3n de lo que descubramos. La prioridad siempre ser\u00e1 seguir a nuestros usuarios donde quiera que est\u00e9n, especialmente aquellos que no est\u00e1n siendo atendidos a trav\u00e9s de nuestra combinaci\u00f3n de medios publicitarios actuales, y esforzarnos por brindarles una publicidad relevante que refleje el prestigio de nuestras marcas\u201d, agrego\u00a0Alejandro Betancourt Buz\u00e1s, Latin America Brand Ops Leader de P&amp;G.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:es] P&amp;G e IMS firmaron un acuerdo comercial con alcance pan-regional para difundir los mensajes publicitarios de P&amp;G en Latinoam\u00e9rica. A trav\u00e9s de las plataformas digitales administradas exclusivamente por IMS en la regi\u00f3n, P&amp;G realizar\u00e1 comunicaciones a su audiencia, principalmente impulsadas por videos de 15, 20 o 30 segundos, garantizando CPCV (cost per completed view) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-10415","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[:es]Procter &amp; Gamble e IMS cierran acuerdo comercial en 10 pa\u00edses de LATAM[:] - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/procter-gamble-e-ims-cierran-acuerdo-comercial-en-10-paises-de-latam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]Procter &amp; Gamble e IMS cierran acuerdo comercial en 10 pa\u00edses de LATAM[:] - AmCham Chile\" \/>\n<meta property=\"og:description\" content=\"[:es] P&amp;G e IMS firmaron un acuerdo comercial con alcance pan-regional para difundir los mensajes publicitarios de P&amp;G en Latinoam\u00e9rica. 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