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<\/p>\n[:es]<\/p>\n
Hace al menos 20 a\u00f1os que diversos organismos p\u00fablicos comenzaron a promocionar a Ch ile en los circuitos internacionales del cine y la publicidad. Paisajes diversos, cercan\u00eda entre distintos escenarios, capital humano especializado y la seguridad propia del pa\u00eds son algunos de los argumentos que se han utilizado para atraer a las producciones extranjeras que en los \u00faltimos a\u00f1os se han multiplicado.<\/em><\/strong><\/p>\n Por Mar\u00eda Ignacia Medina<\/em><\/strong><\/p>\n El 13 de octubre de 2010 fueron rescatados con vida los 33 mineros que durante 70 d\u00edas estuvieron a 700 metros bajo tierra, tras el derrumbe de la mina San Jos\u00e9, en Copiap\u00f3.<\/p>\n El dramatismo del accidente, la fortaleza de los hombres atrapados, la incesante b\u00fasqueda y la espectacularidad de su rescate no s\u00f3lo concitaron el inter\u00e9s de numerosos medios de comunicaci\u00f3n internacionales, sino que tambi\u00e9n de la industria hollywoodense: cuatro meses despu\u00e9s de ser rescatados, los mineros suscribieron un contrato con la agencia de talentos William Morris Endeavor (WME) para que evaluara la producci\u00f3n de pel\u00edculas, obras de teatro y libros basados en la historia. WME contact\u00f3 a Mike Medavoy \u2013productor de El Cisne Negro, La Isla Siniestra y Zodiac, entre m\u00e1s de 300 filmes\u2013 para producir un largometraje que ser\u00eda dirigido por la mexicana Patricia Riggen, con gui\u00f3n de Jos\u00e9 Rivera (nominado al Oscar por el filme Diarios de Motocicleta, del cineasta brasile\u00f1o Walter Salles).<\/p>\n En Chile, Copiap\u00f3 y Tierra Amarilla, carreteras y zonas des\u00e9rticas fueron parte de las aproximadamente 30 locaciones que en total tuvo la pel\u00edcula protagonizada por Antonio Banderas y Juliette Binoche. Al pa\u00eds se traslad\u00f3 un equipo de 52 personas \u2013entre elenco y t\u00e9cnicos\u2013 que se hosped\u00f3 entre tres semanas y cinco meses, mientras que localmente se contrat\u00f3 a un equipo estable de 110 personas, m\u00e1s proveedores de equipos de luces, c\u00e1mara, catering, transporte y extras. En total, el retorno para Chile fue de US$ 16 millones.<\/p>\n Ventajas comparativas<\/strong><\/p>\n Los 33 ha sido uno de los \u00faltimos largometrajes rodados localmente, y sus cifras son s\u00f3lo parte del impacto que esta industria genera en estas latitudes pues, en los \u00faltimos a\u00f1os, productores de cine y publicidad de varios pa\u00edses han visto ac\u00e1 el escenario perfecto para concretar sus historias, pese a nuestra lejan\u00eda.<\/p>\n S\u00f3lo en la Comisi\u00f3n F\u00edlmica de Chile (FCCh, por sus siglas en ingl\u00e9s) han atendido a 250 producciones desde 2011, una cifra que estiman s\u00f3lo representa el 40% del total nacional. De ese n\u00famero, el 70% corresponde a productos audiovisuales internacionales, mientras que analizado por tipo de producci\u00f3n, la mayor parte (60%) es de comerciales, 20% de televisi\u00f3n y aquel mismo porcentaje para cine.<\/p>\n Una larga geograf\u00eda que conjuga costa, cordillera, desierto, ciudad, campo, bosques y hielos milenarios, es nuestro mejor activo en este sentido. De hecho, \u201cChile, un mundo de locaciones\u201d es el lema de la FCCh \u201ca impulsar\u201d, seg\u00fan Joyce Zylberberg, directora del organismo creado en 2011 por el Consejo del Arte y la Industria Audiovisual del Consejo Nacional de la Cultura y las Artes (CNCA). Sus objetivos: contribuir al desarrollo de este sector, a trav\u00e9s de la promoci\u00f3n del pa\u00eds como destino f\u00edlmico en la escena internacional, y potenciar el impacto cultural, social y econ\u00f3mico de la industria.<\/p>\n \u201cNuestro pa\u00eds tiene todas las locaciones que se pueden requerir para una producci\u00f3n y, adem\u00e1s, cercanas. Eso permite que en dos horas, por ejemplo, se pueda filmar en la monta\u00f1a y luego en la ciudad o en el mar, lo que es un tremendo incentivo para la eficiencia de una producci\u00f3n\u201d, comenta Zylberberg.<\/p>\n Y a\u00f1ade que esta ventaja podr\u00eda aprovecharse mucho m\u00e1s agilizando los permisos, facilitando el desarrollo de producciones, involucrando a las comunidades y mostrando el gran potencial que tiene el pa\u00eds en esta \u00e1rea de negocios.<\/p>\n Al respecto, el gerente general de Valle Nevado, Ricardo Margulis, a\u00f1ade que todos los lugares potenciales para ser locaci\u00f3n cuentan con un aeropuerto cerca, buenas carreteras de acceso y la prestaci\u00f3n de servicios.<\/p>\n A la diversidad de escenarios, Pedro Pablo Cabrera, Shoot in Chile Executive Director, suma la visi\u00f3n de seguridad que transmite el pa\u00eds y el plus de estar en \u201ccontra estaci\u00f3n\u201d con el hemisferio norte. As\u00ed, por ejemplo, si una productora europea necesita preparar una campa\u00f1a para la pr\u00f3xima temporada, le conviene trasladarse y producir ac\u00e1, acota Cabrera.<\/p>\n Chile es un pa\u00eds bastante confiable, nos ven como una cultura seria a la hora de hacer negocios, agrega el manager de Desarrollo de Proyectos Jump Cats VFX & F\u00e1brica de Medios, Germ\u00e1n Ovando, comentando que un productor alem\u00e1n le dijo una vez que \u201clos chilenos cumplen lo que prometen\u201d.<\/p>\n Ovando subraya, adem\u00e1s, que los t\u00e9cnicos creativos locales tienen un buen nivel de entrenamiento y experiencia trabajando en producciones internacionales. La presidenta de Ski Portillo y Tierra Hotels, Ellen Guidera, concuerda con nuestros atributos de belleza paisaj\u00edstica, transparencia, nivel de trabajo y profesionalismo, junto con, probablemente, tener un \u201cprecio razonable\u201d en comparaci\u00f3n con otros pa\u00edses.<\/p>\n En ese marco, la ejecutiva est\u00e1 segura de que la econom\u00eda del pa\u00eds se puede ver beneficiada a trav\u00e9s de las inversiones y el desarrollo del trabajo de producci\u00f3n, \u201cpero tambi\u00e9n por la oportunidad de aprendizaje, de cobertura en publicidades internacionales y de presentar lo bueno de Chile al mundo visualmente\u201d.<\/p>\n Por su parte, Ariel Le\u00f3n Isacovitch, photographer\/location manager de Locations Chile, la confianza y las buenas relaciones con las productoras extranjeras son la \u00fanica manera de avanzar hacia buenos resultados, logrando asociatividad \u201cy un trabajo conjunto y cohesionado para hacernos fuertes en este mercado\u201d.<\/p>\n Impulso de dos d\u00e9cadas<\/strong><\/p>\n Para que Chile se posicionara en esta industria los esfuerzos tuvieron que ser grandes y progresivos. ProChile comenz\u00f3 en el tema, trabajando en la internacionalizaci\u00f3n de los servicios y de las industrias creativas del pa\u00eds. Y hace al menos dos d\u00e9cadas, el apoyo al cine comenz\u00f3 a ser sostenido y coordinada con el Estado y sus instituciones, como el CNCA.<\/p>\n Un camino que posibilit\u00f3 que en 2009 se creara la marca sectorial CinemaChile, que ha logrado un reconocimiento mayor de la cr\u00edtica y del p\u00fablico internacional, \u201cponiendo as\u00ed en alto la imagen de nuestro pa\u00eds\u201d, dicen en la entidad de promoci\u00f3n.<\/p>\n La FCCh, por su parte, ya es miembro de la Red de Comisiones F\u00edlmicas de Latinoam\u00e9rica (LAFCN) y de la Association of Film Commissioners International (AFCI), y ha avanzado en la coordinaci\u00f3n con potencias f\u00edlmicas nacionales y extranjeras para facilitar la realizaci\u00f3n de producciones audiovisuales en Chile. En esa l\u00ednea, han levantado Comisiones F\u00edlmicas en nueve regiones del pa\u00eds, tienen el apoyo de municipios film friendly y han suscrito convenios con diferentes entidades de gobierno.<\/p>\n Su creaci\u00f3n, adem\u00e1s, dio pie a que en 2014 naciera Shoot in Chile como marca sectorial a trav\u00e9s de la Asociaci\u00f3n de Productores de Servicios de Producci\u00f3n Audiovisual (APSP) junto al programa de Marcas Sectoriales de ProChile, que busca convertirnos en un hub mundial de producci\u00f3n audiovisual. Ambas se han encargado, junto con 14 productoras nacionales, de prestar servicios a producciones internacionales.<\/p>\n \u201cLa gesti\u00f3n, metodolog\u00eda y planificaci\u00f3n a trav\u00e9s de objetivos comunes ha logrado que nos encaminemos hacia una metodolog\u00eda de trabajo de nivel internacional\u201d, asevera Pedro Pablo Cabrera, de Shoot in Chile.<\/p>\n M\u00e1s recientemente, la FCCh y Corfo crearon el Programa Piloto de Apoyo a Inversiones Audiovisuales de Alto Impacto, a fin de incentivar que producciones de alto presupuesto se realicen en Chile. En sus dos primeros a\u00f1os de funcionamiento, entregar\u00e1 un incentivo a todas las producciones internacionales que superen los US$ 2 millones en gastos y que, por supuesto, se filmen en Chile, con el compromiso de que devuelvan el 30% de los gastos calificados para series de televisi\u00f3n y pel\u00edculas.<\/p>\n \u201cCerramos recientemente la convocatoria y fue muy bien recibida\u201d, acota Zylberberg, a\u00f1adiendo que \u201ccomo Film Commission Chile esperamos que el programa se instale y crezca en el corto plazo\u201d. Es que m\u00e1s all\u00e1 de los pa\u00edses y la seguridad, la ejecutiva subraya que hoy nuestro pa\u00eds es atractivo por la cercan\u00eda y accesibilidad de locaciones \u00fanicas, por ser la \u00fanica naci\u00f3n latinoamericana que cuenta con el Carnet ATA, un documento aduanero que permite la libre admisi\u00f3n temporal de mercanc\u00edas, exenta de derechos de importaci\u00f3n y otros impuestos como el IVA, y por la existencia tanto de equipamiento especializado para la producci\u00f3n y post producci\u00f3n, como de profesionales y t\u00e9cnicos calificados, con experiencia en servicios de producci\u00f3n internacional.<\/p>\n \u201cEl programa de incentivo de Corfo, de mantenerse en el tiempo, es un deal maker important\u00edsimo y la mejor publicidad para atraer producciones internacionales que buscan, precisamente, a los pa\u00edses que generen y cuenten con estas condiciones\u201d, detalla Zylberberg, especificando que Estados Unidos es uno de los principales mercados debido a que es el territorio que m\u00e1s produce y porque son receptivos a salir a buscar nuevas locaciones, ya sea por necesidades de gui\u00f3n o por costos menores.<\/p>\n \u201cEn ese sentido, mantenemos contacto con productores norteamericanos interesados en venir a Chile. Desde la Comisi\u00f3n F\u00edlmica de Chile nos comunicamos tambi\u00e9n, e intercambiamos informaci\u00f3n, con las oficinas de ProChile en Estados Unidos y tenemos una fluida relaci\u00f3n con la Association for International Film Comissions (AFCI), cuya sede est\u00e1 en Los Angeles y de la cual somos miembros activos\u201d, acota.<\/p>\n Como en Nueva Zelanda<\/strong><\/p>\n El mayor impacto que genera la venida de productores extranjeros, seg\u00fan Marca Chile, est\u00e1 en que logran dinamizar la econom\u00eda local de las distintas comunidades a trav\u00e9s de la llegada de capitales que mejoran su calidad de vida.<\/p>\n De este modo, agregan, podr\u00eda aumentar el crecimiento econ\u00f3mico del pa\u00eds a trav\u00e9s de la diversificaci\u00f3n de recursos y el incremento del inter\u00e9s tur\u00edstico, lo que se liga, a su vez, con el aumento de la valorizaci\u00f3n del territorio y la creaci\u00f3n de empleos. S\u00f3lo Shoot in Chile ha generado US$ 35 millones y m\u00e1s de cuatro mil empleos directos.<\/p>\n \u201cHaciendo una comparaci\u00f3n con otros pa\u00edses, se calcula que la generaci\u00f3n de empleo directo en el sector audiovisual podr\u00eda aumentar 46% en cinco a\u00f1os, junto con m\u00e1s de tres mil empleos indirectos. Mientras m\u00e1s producciones lleguen al pa\u00eds, m\u00e1s se profesionaliza esta categor\u00eda y se crea un c\u00edrculo virtuoso\u201d, sostiene Zylberberg.<\/p>\n Coincide Patrick Moore, coordinador de Banff Mountain Film en Argentina, Brazil, Chile y Per\u00fa, quien asegura que la llegada de productores internacionales tendr\u00eda un efecto importante en Chile.<\/p>\n \u201cProducciones recientes, como la pel\u00edcula James Bond: Quantum of Solace filmada en el norte de Chile, resultan muy beneficiosas. Basta mirar lo que Lord of the Rings hizo por Nueva Zelanda\u201d, precisa.<\/p>\n Nueva Zelanda es un ejemplo para nosotros, dice Zylberberg, porque no s\u00f3lo levantaron una industria sobre la base de locaciones, sino que han desarrollado integralmente su industria local a partir de esta ventaja, generando mano de obra, infraestructura especializada e incentivos especialmente dise\u00f1ados para esta industria. Pol\u00edticas que tienen 30 a\u00f1os de implementaci\u00f3n, pero que ya rinden frutos, dice.<\/p>\n \u201cPienso que en Chile debemos tomar un camino similar. Tenemos que ser m\u00e1s que una \u2018cara bonita\u2019 si queremos impulsar una industria local en etapas \u2013no tendr\u00edamos la capacidad de absorber una demanda ilimitada\u2013, apuntando a proyectos medianos que vayan afinando nuestras capacidades instaladas. Adem\u00e1s, todos estos esfuerzos deben hacerse a largo plazo para ir generando marca pa\u00eds y posicionamiento a nivel internacional\u201d, plantea la directora de la Comisi\u00f3n F\u00edlmica de Chile.<\/p>\n Los desaf\u00edos: protocolos claros y mejor promoci\u00f3n<\/strong><\/p>\n Conseguir permisos de filmaci\u00f3n en la mayor\u00eda de las comunas de la Regi\u00f3n Metropolitana resulta \u201ccomplicado\u201d, seg\u00fan Pedro Pablo Cabrera, de Shoot in Chile. Y esto, que podr\u00eda parecer un detalle refleja, a su juicio, la falta de protocolos claros que hay en el pa\u00eds en esta materia. Tal situaci\u00f3n, junto con \u201ctomarle el peso\u201d a la industria y generar incentivos, son algunos de los retos que Cabrera identifica para impulsar el sector.<\/p>\n \u201cLa mirada que hay de Chile en el extranjero es sumamente positiva, pero debemos seguir trabajando en arreglar temas internos. El apoyo de los municipios para tener protocolos y procedimientos claros para poder filmar, ser\u00eda de ayuda. Al final, esto promueve la imagen de la regi\u00f3n, ciudad y comuna\u201d, sostiene.<\/p>\n En este sentido, para Ellen Guidera, de Ski Portillo y Tierra Hotels, ayudar\u00eda hacer una investigaci\u00f3n del valor potencial de la industria para el pa\u00eds. \u201cSi el valor es importante, entonces hay que invertir en una buena propuesta de promoci\u00f3n para una campa\u00f1a grande\u201d, afirma.<\/p>\n Una l\u00ednea con la que concuerda Ricardo Margulis, de Valle Nevado, lugar que ha sido utilizado como locaci\u00f3n en muchos comerciales internacionales y en cine, sin tener que impulsar iniciativas al respecto pues, en general, \u201cson las mismas productoras las que nos contactan\u201d. En ese sentido, el ejecutivo recalca la necesidad de \u201cpreparar buenas piezas de promoci\u00f3n que destaquen las ventajas de venir para ac\u00e1. Poner a Chile en el circuito de las locaciones. Hacer algo espec\u00edfico\u201d.<\/p>\n As\u00ed las cosas, estar al d\u00eda respecto de las nuevas tendencias y tecnolog\u00edas ligadas al quehacer tur\u00edstico en materia de promoci\u00f3n, servicio y diversas experiencias es el gran desaf\u00edo que suponen las ventajas comparativas y elementos diferenciadores que Chile tiene a la hora de competir como destino f\u00edlmico, advierte la subsecretaria de Turismo, Javiera Montes, a\u00f1adiendo que el trabajo de la FCCh no s\u00f3lo ha contribuido al desarrollo de la industria audiovisual nacional, sino que tambi\u00e9n \u201cha aumentado el impacto cultural, social y econ\u00f3mico de nuestro pa\u00eds\u201d.[:en] It has been at least 20 years since public organizations began to promote Chile on the international cinema and advertising circuits. With diverse landscapes, short distances between a range of different sceneries, specialized human capital and safety across the country, there are many compelling reasons why Chile has been successful in attracting foreign productions to its shores; productions which, in recent years, have been growing in number. <\/strong><\/p>\n On October 13, 2010, 33 miners were rescued after having spent 70 days trapped 700 meters below the surface of the earth following the collapse of San Jos\u00e9 mine in Copiapo, northern Chile. The drama of the event, the strength of the men who were trapped, the relentless search and the spectacular rescue not only attracted the interest of global media, but also Hollywood. In fact, four months after their rescue, the miners signed a contract with the talent agency William Morris Endeavor (WME) to look into the production of films, works of theatre and books based on their story. WME contacted Mike Medavoy, producer of Black Swan, Shutter Island and Zodiac, among more than 300 other movies, to produce a feature film about the miners. The 33, as the film was called,\u00a0 would be directed by the Mexican Patricia Riggen and the script composed by Jos\u00e9 Rivera, who was nominated for an Oscar for the film Motorcycle Diaries (directed by the Brazilian Walter Salles).<\/p>\n In Chile, Copiapo and Tierra Amarilla, a number of distinct highways and different desert zones formed part of the approximately 30 locations in total that were used to film the movie that starred Antonio Banderas and Juliette Binoche. A team of 52 people was brought to Chile, including cast and crew, which stayed for a total of between three weeks and five months. Locally, a more stable team of 110 people was recruited, in addition to further suppliers of lights, cameras, transport as well as numerous extras. Overall, the financial return for Chile was US$16 million.<\/p>\n Comparative advantages<\/strong><\/p>\n The 33 was one of the last feature films shot in Chile and the financial figures generated by the movie represent only a portion of the impact of the film-making industry as a whole in this part of the world. In recent years, film and advertising producers from a range of countries have seen Chile as a perfect stage on which to tell their stories, despite the country\u2019s geographic isolation.<\/p>\n The Film Commission Chile (FCCh) alone has hosted 250 productions since 2011, a figure that represents only 40% of the national total. Of this number, about 70% relates to international audiovisual productions. In terms of production type, the majority, 60%, pertains to commercials, 20% to television shows and another 20% to film-making.<\/p>\n An extensive geography that is made up of coasts, mountains, deserts, cities, countryside, forests and millenary ice fields is Chile\u2019s most prized asset in this regard. In fact, \u201cChile, a world of locations\u201d is the motto of the FCCh an one that should \u201cbe pushed further\u201d according to Joyce Zylberberg, Director of the Commission that was created in 2011 by the Consejo del Arte y Industria Audiovisual (Council of Art and the Audiovisual Industry), which in turn is supported by the Consejo Nacional de la Cultura y las Artes (National Council for Culture and the Arts), or CNCA. The objectives of the FCCh are to contribute to the development of the audiovisual sector through the promotion of the country as an international film-making destination, and to strengthen the cultural, social and economic impact of the industry as a whole.<\/p>\n \u201cChile has all the locations that one could want for a production and which are, furthermore, in close proximity to one another. This means that in a space of two hours you can, for example, film in the mountains and then in the city or by the sea. This is a highly attractive incentive in terms of the efficiency of a production\u201d, states Zylberberg.<\/p>\n She adds that this advantage could be maximized to an even greater extent by streamlining permits, facilitating the execution of productions, involving local communities and demonstrating the huge potential of Chile in this line of business.<\/p>\n In this regard, the General Manager of the ski resort Valle Nevado, Ricardo Margulis, says that all the potential locations have an airport nearby, good road access and all the essential services close at hand.<\/p>\n As well as the diversity of scenery at its disposal, Pedro Pablo Cabrera, Executive Director of Shoot in Chile says that safe conditions throughout the country and the fact that Chile is in \u201cthe opposite season\u201d to the northern hemisphere are strong additional pull factors. For example, if a European producer needs to shoot scenes for their next series, it is worth their while to do so in Chile, says Cabrera.<\/p>\n Chile is a reliable country which is seen as having a serious business culture, according to Product Development Manager at Jump Cats VFX & F\u00e1brica de Medios, Germ\u00e1n Ovando. With that in mind, he also comments that a German producer once told him that \u201cChileans stick to their word\u201d. Ovando continues by stressing that local creative technicians have a good level of training and experience of working on international productions.<\/p>\n The President of Ski Portillo and Tierra Hotels, Ellen Guidera, agrees that the key attributes of Chile are those related to its natural beauty, transparency, level of work and professionalism, as well as the probable factor of being \u201creasonably priced\u201d compared to other countries.<\/p>\n In this sense, Guidera is sure that the national economy would benefit not only through the investment and execution of audiovisual productions, \u201cbut also from the (associated) learning opportunities, coverage in international commercials and by presenting the best of Chile to the rest of the world in visual form\u201d.<\/p>\n In turn, Ariel Le\u00f3n Isacovitch, photographer and Location Manager of Locations Chile, contends that trust and good relationships with foreign producers are the only way to generate positive results, while ensuring partnerships and \u201cjoint, cohesive work to strengthen Chile\u2019s position in this industry\u201d.<\/p>\n Two decades of momentum<\/strong><\/p>\n The positioning of Chile within this industry has required significant and ongoing efforts. ProChile kicked things off in this area by focusing on the internationalization of national services and creative industries. And at least two decades ago, support for film-making from the State and institutions such as the CNCA began to take shape in a sustained and coordinated manner.<\/p>\n This path helped to pave the way to 2009 and the creation of the CinemaChile brand, which has achieved growing recognition from international film critics and audiences, \u201cplacing Brand Chile on a solid footing in the eyes of the world\u201d, according to the promotion company.<\/p>\n The FCCh, meanwhile, which is a member of the Latin American Film Commission Network (LAFCN) and the Association of Film Commissioners International (AFCI), has taken positive steps in in terms of coordination with prominent national and international film-making players to facilitate the execution of audiovisual productions in Chile. Accordingly, Comisiones F\u00edlmicas (Film-making Commissions) have been established in nine of the country\u2019s regions, which have support from film-friendly municipalities and have entered into related agreements with a number of different government bodies.<\/p>\n Their establishment also gave rise to the 2014 launch of Shoot in Chile as a sector-specific brand, which was developed by the Asociaci\u00f3n de Productores de Servicios de Producci\u00f3n Audiovisual (Association of Audiovisual Production Service Companies), as well as the program Marcas Sectoriales (Sectoral Brands) from ProChile, which seeks to transform the country into a global hub for audiovisual production. Both have taken on the role, together with 14 national production companies, of providing a range of services to international production teams coming to Chile.<\/p>\n \u201cManagement, methodology and planning through common goals have enabled us to move towards a working methodology of international standards\u201d, emphasizes Pedro Pablo Cabrera, from Shoot in Chile.<\/p>\n More recently, the FCCh and Corfo have created the Programa Piloto de Apoyo a Inversiones Audiovisuales de Alto Impacto (High-Impact Audiovisual Investments Support Pilot Program) to incentivize big-budget productions to come to Chile. During its first two years of operations, the scheme will provide an incentive to all international productions that exceed US$2 million in expenses and that, of course, are filmed in Chile. The incentive also includes a commitment to return 30% of the qualified expenses of all television series and films shot in the country.<\/p>\n \u201cWe recently concluded the call for proposals and it was very well received\u201d, states Zylberberg, adding that \u201cas the Film Commission Chile, we hope the program will be established and then grown in the short term\u201d. Beyond the landscapes and security, she notes that Chile is now attractive for the close proximity of and access to a range of unique locations, and due to the country being the only Latin American nation with the ATA Carnet. The ATA Carnet is an international customs document that allows free temporary admission of merchandise, which is exempt of duties and import taxes, as well as specialized equipment for production and post-production. Chile also permits entry to qualified professionals and technicians with experience of providing international production-related services.<\/p>\n \u201cIf it remains in place in the long term, the incentive program of Corfo is a really important dealmaker and the best advertisement to attract international productions which specifically seek countries that generate and provide these kinds of conditions\u201d, affirms Zylberberg. She also explains that the United States is one of the primary markets since it produces the most films and because its companies are willing to search out new locations, whether for requirements related to the script and storyline or for lower costs.<\/p>\n Zylberberg continues: \u201cTherefore, we maintain contact with US producers interested in coming to Chile. From the FCCh, we are in contact and exchange information with the offices of ProChile in the United States, and we have a solid relationship with and are active members of AFCI, whose headquarters are in Los Angeles\u201d.<\/p>\n The example of New Zealand<\/strong><\/p>\n The greatest impact generated by the arrival of foreign productions, according to Marca Chile (Brand Chile), has been their ability to boost the local economies of distinct communities by injecting capital that has then helped to improve local people\u2019s quality of life.<\/p>\n In this way, these productions could increase economic growth in Chile by diversifying resources and raising the tourism profile of the country. In turn, this is linked to rises in the value of land and the creation of new jobs. Shoot in Chile alone has, for example, generated US$35 million and over 4,000 direct jobs.<\/p>\n \u201cBy comparing similar trends in other countries, the calculation of direct job creation in the audiovisual sector could rise by 46% in five years, in conjunction with more than 3,000 indirect jobs. As more international productions are made in Chile, the level of professionalism in this industry will increase, thereby creating a virtuous circle\u201d, stresses Zylberberg.<\/p>\n Patrick Moore, Coordinator at Banff Mountain Film in Argentina, Brazil, Chile and Peru, agrees with this sentiment. He also believes that the arrival of international productions could have a significant impact on Chile.<\/p>\n \u201cRecent productions, such as the film James Bond: Quantum of Solace, which was partially filmed in the north of the country, are very beneficial. You just need to look at what Lord of the Rings has done for New Zealand\u201d, he states.<\/p>\n New Zealand is an example to Chile, says Zylberberg, not only because the country built an industry based on locations, but also because it has comprehensively developed its local industry as a result of this advantage. This includes generating a labor force, specialized infrastructure and incentives specifically designed for the industry. These initiatives, she states, come from public policies implemented over a period of 30 years, but which are now bearing fruit.<\/p>\n \u201cI think that Chile should follow a similar path\u201d argues the Director of the FCCh. \u201cWe have to be more than just \u2018a pretty face\u2019 if we want to drive the local industry in stages, since we lack the capacity to absorb an unlimited demand. We should therefore aim for medium-sized projects that help to refine our installed capacities over time. Moreover, all such efforts should be long term in focus in order to build a national brand and positioning on the global stage\u201d she concludes.<\/p>\n The challenges: clear regulation and improved promotion<\/strong><\/p>\n Obtaining a filming permit in the majority of the municipalities in the Metropolitan Region is \u201ccomplicated\u201d according to Pedro Pablo Cabrera from Shoot in Chile. This may only seem like a small detail but, in his opinion, it reflects the lack of clear regulation in Chile in this area. This situation, in conjunction with recognizing the potential of the industry and generating the required incentives, are the key challenges identified by Cabrera to foster the growth of the sector.<\/p>\n \u201cThe view of Chile from abroad is highly positive but we must keep working to improve certain internal matters. Support from the municipalities to devise clear regulation and procedures to allow filming would help. Ultimately, this would enable the promotion of the region, city and municipality brand\u201d, he argues.<\/p>\n Similarly, Ellen Guidera, from Ski Portillo and Tierra Hotels, believes that research into the potential national value-add of the industry would be a significant benefit.\u00a0 \u201cIf the value is significant, then investment is needed for a solid advertising proposal and a large-scale campaign\u201d she states.<\/p>\n This line of thinking is supported by Ricardo Margulis, from Valle Nevado, a place which has been utilized as a location on many international commercials and films, for which it was not necessary to proactively seek out production teams since, \u201cthe producers themselves are the ones that have contacted us\u201d. Nevertheless, he stresses the need to \u201cprepare solid promotional campaigns that highlight the benefits of coming to the country. This includes placing Chile on the locations\u2019 map, and doing something specific in this area\u201d.<\/p>\n The Undersecretary of Tourism, Javiera Montes, warns that remaining up-to-date with the latest trends and technologies related to tourism in terms of promotion, services and diverse experiences is the major challenge posed by the comparative advantages and differentiating elements facing Chile when competing as a top film destination. She adds that the work undertaken by the FCCh has not only contributed to the development of the national audiovisual industry, but also \u201can increased cultural, social and economic impact on the country\u201d.[:]<\/p>\n","protected":false},"excerpt":{"rendered":" [:es] Hace al menos 20 a\u00f1os que diversos organismos p\u00fablicos comenzaron a promocionar a Ch ile en los circuitos internacionales del cine y la publicidad. Paisajes diversos, cercan\u00eda entre distintos escenarios, capital humano especializado y la seguridad propia del pa\u00eds son algunos de los argumentos que se han utilizado para atraer a las producciones extranjeras […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-10325","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/12\/Locaciones_1-1024x588.jpg\")
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