{"id":10235,"date":"2017-09-08T13:12:54","date_gmt":"2017-09-08T16:12:54","guid":{"rendered":"https:\/\/www.amchamchile.cl\/?p=154065"},"modified":"2017-09-08T16:59:56","modified_gmt":"2017-09-08T19:59:56","slug":"mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/","title":{"rendered":"[:es]McCann Worldgroup Chile realizar\u00e1 seminario Human First. Innovation Through Age[:]"},"content":{"rendered":"<p>[:es]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-154067 size-full\" src=\"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/qqq.jpg\" alt=\"\" width=\"650\" height=\"223\" \/><br \/>\nEl d\u00eda 13 de septiembre, en Casa Piedra, m\u00e1s de 1.500 personas van a tener acceso en primicia en el mercado chileno a los hallazgos a nivel global, regional y local de \u201cHuman First. Innovation Through Age\u201d, una presentaci\u00f3n exclusiva de McCann Worldgroup.<\/p>\n<p>La iniciativa es fruto de la asociaci\u00f3n de McCann Worldgroup Chile y ANDA, que desde 2005 son responsables por uno de los eventos m\u00e1s relevantes de la industria publicitaria del pa\u00eds. Seg\u00fan Guillermo Melero, CEO de McCann Worldgroup Chile, \u201ccomo l\u00edderes de mercado tenemos una obligaci\u00f3n no solo frente a nuestros clientes, sino tambi\u00e9n frente a la industria, en aportar herramientas y conocimientos que impulsen las mejores pr\u00e1cticas de comunicaciones en marketing\u201d.<\/p>\n<p>Expositores internacionales de MWG estar\u00e1n develando \u201cThe Truth About Age\u201d (La verdad acerca de la edad), estudio global realizado en 27 mercados de los 5 continentes; y Human First, una reflexi\u00f3n de la importancia de relevar lo humano frente a la tecnolog\u00eda.<\/p>\n<p>India Wooldridge, SVP, Diretora de McCann Truth Central, comenta: \u201cEn nuestras investigaciones hemos identificado cinco verdades humanas universales que motivan a la gente hoy: el amor, la conexi\u00f3n, el \u00e9xito, el prop\u00f3sito y el descubrimiento. La tecnolog\u00eda ha afectado enormemente la vida de las personas, pero tambi\u00e9n los cambios en los contextos sociales y econ\u00f3micos contin\u00faan influyendo en sus comportamientos\u201d.<\/p>\n<p>En su turno, Josu\u00e9 Gonz\u00e1lez, Chief Digital Officer de McCann Worldgroup Latinoam\u00e9rica y Caribe, presentar\u00e1 \u201cHuman First. Casos de Innovacio\u0301n y Tecnologi\u0301a Aplicada\u201d, para plantear el desaf\u00edo y hacer una reflexi\u00f3n sobre c\u00f3mo entender la intersecci\u00f3n virtuosa entre tres elementos: la marca, las personas y la tecnolog\u00eda.<\/p>\n<p>Complementar\u00e1n la conferencia las empresas Sabius, Ruvix y Cognitiva, que est\u00e1n revolucionando la manera de conectar a las personas a trav\u00e9s de la innovaci\u00f3n digital. Sabius, es un App que busca reunir a personas experimentadas de la tercera edad con interesados en aprender; Cognitiva, es una empresa de consultor\u00eda de negocios y soluciones de computaci\u00f3n cognitiva, y Ruvix es un colectivo de profesionales expertos provenientes de diferentes \u00e1reas como Finanzas, Derecho, Administraci\u00f3n, dedicados al asesoramiento financiero.<\/p>\n<p>Para tener una visi\u00f3n complementaria de la transformaci\u00f3n digital en el sector empresarial, se ha invitado a Eduardo Pooley, Gerente Marketing Corporativo y Digital Banco BCI, quien nos estar\u00e1 exponiendo sobre el proceso de transformaci\u00f3n digital del banco y su bajada al marketing y comunicaciones.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-154066 size-full\" src=\"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/fefefef.jpg\" alt=\"\" width=\"687\" height=\"530\" \/><\/p>\n<p><strong>Acerca de McCann Worldgroup Acerca de McCann Worldgroup:<\/strong>\u00a0McCann Worldgroup, es parte de Interpublic Group \u00a0(NYSE: IPG), l\u00edder global de servicios de marketing, con m\u00e1s de 24.000 trabajadores en m\u00e1s de 100 pa\u00edses, est\u00e1 integrada por McCann (publicidad), MRM\/\/McCann (marketing digital \/ gesti\u00f3n de relaciones), Momentum Worldwide (experiencia de marcas), McCann Health (comunicaciones profesionales), CRAFT (adaptaci\u00f3n global y producci\u00f3n), UM (gesti\u00f3n de media), Weber Shandwick (relaciones p\u00fablicas), FutureBrand (consultor\u00eda y dise\u00f1o), ChaseDesign (marketing del comprador) y PMK-BNC. A nivel global se encarga de cuentas como: Coca Cola, L\u2019Oreal, Nespresso, Mastercard, y Chevrolet. Es una empresa que forma parte del Grupo Interpublic (NYSE: IPG).[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:es] El d\u00eda 13 de septiembre, en Casa Piedra, m\u00e1s de 1.500 personas van a tener acceso en primicia en el mercado chileno a los hallazgos a nivel global, regional y local de \u201cHuman First. Innovation Through Age\u201d, una presentaci\u00f3n exclusiva de McCann Worldgroup. La iniciativa es fruto de la asociaci\u00f3n de McCann Worldgroup Chile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-10235","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[:es]McCann Worldgroup Chile realizar\u00e1 seminario Human First. Innovation Through Age[:] - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]McCann Worldgroup Chile realizar\u00e1 seminario Human First. Innovation Through Age[:] - AmCham Chile\" \/>\n<meta property=\"og:description\" content=\"[:es] El d\u00eda 13 de septiembre, en Casa Piedra, m\u00e1s de 1.500 personas van a tener acceso en primicia en el mercado chileno a los hallazgos a nivel global, regional y local de \u201cHuman First. Innovation Through Age\u201d, una presentaci\u00f3n exclusiva de McCann Worldgroup. La iniciativa es fruto de la asociaci\u00f3n de McCann Worldgroup Chile [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/\" \/>\n<meta property=\"og:site_name\" content=\"AmCham Chile\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-08T19:59:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/qqq.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/\",\"url\":\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/\",\"name\":\"[:es]McCann Worldgroup Chile realizar\u00e1 seminario Human First. Innovation Through Age[:] - AmCham Chile\",\"isPartOf\":{\"@id\":\"https:\/\/amchamchile.cl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/qqq.jpg\",\"datePublished\":\"2017-09-08T16:12:54+00:00\",\"dateModified\":\"2017-09-08T19:59:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#primaryimage\",\"url\":\"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/qqq.jpg\",\"contentUrl\":\"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/qqq.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/amchamchile.cl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[:es]McCann Worldgroup Chile realizar\u00e1 seminario Human First. Innovation Through Age[:]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/amchamchile.cl\/#website\",\"url\":\"https:\/\/amchamchile.cl\/\",\"name\":\"AmCham Chile\",\"description\":\"C\u00e1mara Chilena Norteamericana de Comercio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/amchamchile.cl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[:es]McCann Worldgroup Chile realizar\u00e1 seminario Human First. Innovation Through Age[:] - AmCham Chile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/","og_locale":"en_US","og_type":"article","og_title":"[:es]McCann Worldgroup Chile realizar\u00e1 seminario Human First. Innovation Through Age[:] - AmCham Chile","og_description":"[:es] El d\u00eda 13 de septiembre, en Casa Piedra, m\u00e1s de 1.500 personas van a tener acceso en primicia en el mercado chileno a los hallazgos a nivel global, regional y local de \u201cHuman First. Innovation Through Age\u201d, una presentaci\u00f3n exclusiva de McCann Worldgroup. La iniciativa es fruto de la asociaci\u00f3n de McCann Worldgroup Chile [&hellip;]","og_url":"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/","og_site_name":"AmCham Chile","article_modified_time":"2017-09-08T19:59:56+00:00","og_image":[{"url":"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/qqq.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/","url":"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/","name":"[:es]McCann Worldgroup Chile realizar\u00e1 seminario Human First. Innovation Through Age[:] - AmCham Chile","isPartOf":{"@id":"https:\/\/amchamchile.cl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#primaryimage"},"image":{"@id":"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#primaryimage"},"thumbnailUrl":"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/qqq.jpg","datePublished":"2017-09-08T16:12:54+00:00","dateModified":"2017-09-08T19:59:56+00:00","breadcrumb":{"@id":"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#primaryimage","url":"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/qqq.jpg","contentUrl":"https:\/\/amchamchile.cl\/wp-content\/uploads\/2017\/09\/qqq.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/amchamchile.cl\/noticia\/mccann-worldgroup-chile-realizara-seminario-human-first-innovation-through-age\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amchamchile.cl\/en\/"},{"@type":"ListItem","position":2,"name":"[:es]McCann Worldgroup Chile realizar\u00e1 seminario Human First. Innovation Through Age[:]"}]},{"@type":"WebSite","@id":"https:\/\/amchamchile.cl\/#website","url":"https:\/\/amchamchile.cl\/","name":"AmCham Chile","description":"C\u00e1mara Chilena Norteamericana de Comercio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/amchamchile.cl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/news\/10235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/news\/10235\/revisions"}],"wp:attachment":[{"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/media?parent=10235"}],"wp:term":[{"taxonomy":"news_tax","embeddable":true,"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/news_tax?post=10235"},{"taxonomy":"user_type","embeddable":true,"href":"https:\/\/amchamchile.cl\/en\/wp-json\/wp\/v2\/user_type?post=10235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}