{"id":10148,"date":"2017-07-02T10:44:00","date_gmt":"2017-07-02T13:44:00","guid":{"rendered":"http:\/\/www.amchamchile.cl\/?p=151101"},"modified":"2017-07-12T12:55:54","modified_gmt":"2017-07-12T15:55:54","slug":"entrevista-a-carlos-alvarez-director-de-investchile","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/entrevista-a-carlos-alvarez-director-de-investchile\/","title":{"rendered":"[:es]Entrevista a Carlos \u00c1lvarez, director de InvestChile[:en]Interview to Carlos \u00c1lvarez, Director of InvestChile Director[:]"},"content":{"rendered":"

[:es]\"\"
\n\u201cChile no ha perdido su atractivo para los inversionistas internacionales\u201d
\n<\/strong>
\nEn el balance de un primer a\u00f1o en el cargo enfocado a dar forma a la nueva estructura y funciones del organismo, el responsable de la Agencia de Promoci\u00f3n de la Inversi\u00f3n Extranjera da las claves de la ofensiva lanzada este a\u00f1o \u2013cuya primera acci\u00f3n es la apertura de sus primeras oficinas internacionales en Frankfurt, Tokio y San Francisco\u2013, al tiempo que discrepa de quienes ven un declive en el potencial de la econom\u00eda chilena como polo de atracci\u00f3n.<\/p>\n

Por Yael Mandler y Jorge Isla<\/em><\/strong><\/p>\n

Un a\u00f1o exacto cumple Carlos \u00c1lvarez en su cargo de director de InvestChile, y que asumi\u00f3 luego que la entidad encargada de atraer la inversi\u00f3n for\u00e1nea hacia el pa\u00eds fue dotada de una nueva institucionalidad. Ese fue el resultado de la ley 20.848, promulgada en junio de 2015, que transform\u00f3 al entonces Comit\u00e9 de Inversiones Extranjeras en una nueva Agencia de Promoci\u00f3n cuya principal misi\u00f3n es implementar un esfuerzo planificado y coherente para atraer, retener y expandir la presencia de empresas internacionales en el pa\u00eds.<\/p>\n

Este nuevo marco legal formaliz\u00f3 una estructura \u201ccon cinco \u00e1reas y funciones claramente definidas, lo cual va aparejado con la construcci\u00f3n de una organizaci\u00f3n con nuevas divisiones, encargados y responsabilidades, junto a lo cual hemos afinado procesos y contratado gente con las competencias necesarias. Estoy muy contento con los avances en t\u00e9rminos de ir consolidando una agencia moderna de promoci\u00f3n de inversiones\u201d, enfatiza \u00c1lvarez.<\/p>\n

En esta tarea de dise\u00f1o e implementaci\u00f3n contaron con el apoyo de consultores de la Organizaci\u00f3n para la Cooperaci\u00f3n y el Desarrollo Econ\u00f3micos (OCDE), en la l\u00ednea de \u201caprender lo m\u00e1s r\u00e1pido posible de c\u00f3mo lo est\u00e1n haciendo agencias de pa\u00edses como Irlanda, Holanda, Francia\u201d, indica, objetivo en el cual InvestChile avanza integrando un grupo de agencias de la OCDE que se re\u00fane anualmente para desarrollar acciones conjuntas como estudios de benchmark <\/em>sobre buenas pr\u00e1cticas.<\/p>\n

Quienes integran este nuevo modelo tienen como principal objetivola b\u00fasqueda de inversionistas de cinco rubros prioritarios: tecnolog\u00edas, servicios y equipamientos mineros, servicios globales, alimentos saludables, turismo de intereses especiales, y energ\u00eda e infraestructura. \u201cVamos a hacer un esfuerzo deliberado de promoci\u00f3n en sectores seleccionados por su alto potencial de contribuci\u00f3n al crecimiento del pa\u00eds, focaliz\u00e1ndonos en posicionar a Chile en las cabezas de los tomadores de decisiones porque si bien es cierto que son \u00e1reas donde tienen ventajas comparativas y competitivas evidentes, son sectores a\u00fan emergentes. Son \u00e1reas donde Chile tiene objetivamente ventajas con un gran potencial de crecimiento y en las que aparece como un pa\u00eds atractivo para invertir\u201d.<\/p>\n

Una de las iniciativas m\u00e1s importantes para lograr esta misi\u00f3n es la apertura de tres oficinas en pa\u00edses estrat\u00e9gicos: Alemania (Frankfurt), Jap\u00f3n (Tokio) y Estados Unidos (San Francisco). \u201cDe aqu\u00ed a fin de a\u00f1o van a estar las tres funcionando en plenitud\u201d, resalta.\u00a0<\/strong><\/p>\n

\u2013\u00bfC\u00f3mo se mide, entonces, el \u00e9xito de un organismo como InvestChile? <\/strong><\/p>\n

\u2013El tema de que el volumen de inversi\u00f3n, en t\u00e9rminos de cu\u00e1nta plata ingres\u00f3 al pa\u00eds, claramente, no es suficiente para evidenciar el \u00e9xito del esfuerzo. Lo que usualmente se mira es la inversi\u00f3n, pero tambi\u00e9n el empleo y las exportaciones, directas e indirectas. Los reportes que vamos a hacer en los pr\u00f3ximos a\u00f1os no van a tener que ver s\u00f3lo con el volumen de inversi\u00f3n en t\u00e9rminos de capital ingresado, sino con estas otras dimensiones.<\/p>\n

\u2013\u00bfQu\u00e9 casos concretos de nuevos inversionistas destaca?<\/strong><\/p>\n

\u2013En enero lanzamos una ampliaci\u00f3n sustantiva del centro de desarrollo de software de Equifax; se est\u00e1 instalando la aerol\u00ednea de origen irland\u00e9s Jetsmart; en el tema farmac\u00e9utico lleg\u00f3 Gr\u00fcnenthal, y Amazon anunci\u00f3 su centro de servicios regionales.<\/p>\n

\u2013En relaci\u00f3n al comportamiento de la inversi\u00f3n extranjera en el pa\u00eds, \u00e9sta marca una baja sostenida, pero el gobierno sostiene que Chile mantiene su atractivo para los inversionistas, \u00bfc\u00f3mo se explica?<\/strong><\/p>\n

\u2013Esto ha generado bastante reflexi\u00f3n por varios motivos. Probablemente, el tema principal sea que no todo lo que mide el Banco Central\u00a0 \u2013las inversiones extranjeras directas\u2013 se transforma en formaci\u00f3n bruta de capital fijo. Esto es, cuando una empresa viene a Chile, trae su dinero y hace una inversi\u00f3n completa, construye edificios, contrata gente, etc\u00e9tera. El Banco Central mide aquellas acciones en sus cuentas nacionales como formaci\u00f3n bruta de capital fijo. Pero eso no tiene nada que ver con la medici\u00f3n de la inversi\u00f3n extranjera directa, por lo que a nosotros nos interesa relativamente menos.<\/p>\n

\u2013Entonces, \u00bflas mediciones actuales no traducen la situaci\u00f3n real de la inversi\u00f3n extranjera?<\/strong><\/p>\n

\u2013Hay un conjunto de cosas que tienen varios elementos distorsionantes respecto de la percepci\u00f3n que pueda tener el p\u00fablico. Por ejemplo, dentro de lo que aparece como inversi\u00f3n extranjera directa de las empresas est\u00e1n sus utilidades no distribuidas. Lo anterior, tambi\u00e9n para los ingresos de capitales temporales. Por ejemplo, si una empresa quiere usar a Chile como plataforma para invertir en un pa\u00eds vecino y en un a\u00f1o inyectaron capital financiero, infl\u00f3 lo que aparece como inversi\u00f3n extranjera directa. Entonces esa medici\u00f3n, que muchas veces da origen a titulares, no se condice con la formaci\u00f3n bruta de capital fijo hecha por empresas extranjeras.<\/p>\n

\u2013Entonces \u00bfde qu\u00e9 manera hay que evaluar las cifras que muestran durante los \u00faltimos a\u00f1os? <\/strong><\/p>\n

\u2013Respecto de los temas de inversi\u00f3n, hay dos conversaciones en el \u00e1mbito p\u00fablico. Cuando miras las cifras de inversi\u00f3n extranjera directa, tengo la impresi\u00f3n de que las cifras de 2011, 2012, 2013 eran muy grandes -por la combinaci\u00f3n de un ciclo de inversi\u00f3n en la miner\u00eda del cobre y el aumento de utilidades de las empresas\u2013, y pueden verse ca\u00eddas impresionantemente grandes en relaci\u00f3n a flujos que no dicen relaci\u00f3n con decisiones deliberadas de las empresas para invertir en el pa\u00eds. Pero eso no es as\u00ed en las cifras de formaci\u00f3n bruta de capital fijo de cualquier origen, y lo que se ve en los \u00faltimos a\u00f1os es que ha ca\u00eddo un poco, o se ha estancado en t\u00e9rminos de su participaci\u00f3n en el PIB, lo cual, probablemente, se explique en gran medida por la ca\u00edda de la materializaci\u00f3n de inversi\u00f3n minera, que ha sido en parte compensada por un incremento en la inversi\u00f3n en energ\u00eda. En t\u00e9rminos agregados, no es nuestra opini\u00f3n que estemos en una situaci\u00f3n compleja de ca\u00edda de la inversi\u00f3n extranjera en el pa\u00eds.\u00a0<\/strong><\/p>\n

\u2013\u00bfC\u00f3mo incide esto en la percepci\u00f3n en el exterior?<\/strong><\/p>\n

\u2013Eso nos genera un problema porque esas cifras no existen en Chile y s\u00f3lo se miden en muy pocos pa\u00edses. Eso hace que la pega nuestra a la hora de evaluar y ver c\u00f3mo medimos nuestro impacto no sea f\u00e1cil.<\/strong><\/p>\n

\u2013Entonces, \u00bfChile no ha perdido su atractivo?<\/strong><\/p>\n

\u2013\u00a1Para nada! Al contrario, de acuerdo al di\u00e1logo que tenemos con inversionistas internacionales, Chile sigue siendo un pa\u00eds igual de atractivo, y las empresas del mundo siguen tremendamente confiadas en Chile como la mejor localizaci\u00f3n de Am\u00e9rica Latina para desarrollarse, de eso no tengo ninguna duda. Somos el pa\u00eds m\u00e1s maduro en t\u00e9rminos de ofrecer las condiciones para que las empresas de este tipo se instalen y cuenten con una mano de obra de buena calificaci\u00f3n.\u00a0<\/strong><\/p>\n

\u2013A prop\u00f3sito de la apertura de la oficina en Estados Unidos \u00bfcu\u00e1les son los objetivos hacia los inversionistas en ese mercado?<\/strong><\/p>\n

\u2013En rigor, nuestra idea es abordar el continente norteamericano, y eso tambi\u00e9n implica Canad\u00e1. Pero Estados Unidos es la principal potencia mundial y tiene importantes empresas en todos los rubros en los que estamos focalizando nuestros esfuerzos, con un claro liderazgo, por ejemplo, en servicios intensivos en tecnolog\u00edas de Informaci\u00f3n, temas de alimentos saludables, y en miner\u00eda con empresas como Caterpillar y energ\u00edas renovables, que es otro argumento por el cual California es relevante para nosotros.<\/p>\n

\u2013\u00bfPor qu\u00e9 decidieron ubicar la oficina de InvestChile en San Francisco?<\/strong><\/p>\n

\u2013Es bien dif\u00edcil pretender cubrir todos los desaf\u00edos de inversi\u00f3n desde una sola localizaci\u00f3n. Pero en el caso de Estados Unidos, no nos cost\u00f3 mucho tomar la decisi\u00f3n por varios motivos: San Francisco tiende a concentrar una parte importante de la industria de tecnolog\u00edas de la informaci\u00f3n y de servicios asociados a ella, naturalmente por Silicon Valley. Pero adem\u00e1s est\u00e1 al lado de la ciudad de Davis y del cluster<\/em> de empresas asociadas a temas de alimentos de base agr\u00edcola de alta sofisticaci\u00f3n. Y en la costa oeste de Estados Unidos y Canad\u00e1 es donde tienden a concentrarse las empresas asociadas a las tecnolog\u00edas y equipamiento minero.<\/p>\n

\u2013\u00bfC\u00f3mo abordar\u00e1n el resto del pa\u00eds y que papel jugar\u00e1 en ello la red de promoci\u00f3n de ProChile?<\/strong><\/p>\n

\u2013Tenemos un muy buen nivel de colaboraci\u00f3n con los agregados comerciales y econ\u00f3micos de ProChile que nos apoyar\u00e1n en el despliegue territorial. Entendemos que nosotros ponemos un elemento de especificidad mucho mayor al proceso de identificaci\u00f3n de inversionistas, pero tambi\u00e9n aprovechamos el vasto conocimiento que tienen nuestras oficinas comerciales en cuanto a exportaciones, mercados y empresas.<\/p>\n

\u2013Usted integr\u00f3 la reciente gira presidencial a Norteam\u00e9rica \u00bfc\u00f3mo percibi\u00f3 la receptividad de los inversionistas estadounidenses en el marco de la actual administraci\u00f3n gubernamental? <\/strong><\/p>\n

\u2013No percibimos riesgos mayores. En general, los rubros en que estamos promoviendo a Chile, son rubros en que las ventajas est\u00e1n tan claras y est\u00e1n tan localizadas que no hay mucha duda al respecto.[:en]\"\"<\/strong><\/p>\n

\u201cChile has not lost its attractiveness to international investors\u201d<\/strong><\/p>\n

Carlos \u00c1lvarez, the head of the foreign investment promotion agency, InvestChile, speaks to AmCham Chile about his first year in charge of overseeing efforts to implement a modern structure and new working procedures within the entity. In doing so, he provides insight into the offensive campaign launched in 2017, which has included the opening of international offices in Frankfurt, Tokyo and San Francisco. He also outlines how he disagrees with any contention that the Chilean economy is losing its potential to attract investment from abroad.<\/p>\n

By Yael Mandler and Jorge Isla<\/em><\/strong>\u00a0<\/em><\/strong><\/p>\n

Carlos \u00c1lvarez has been in his post as Director of InvestChile for exactly a year; a post he assumed following the institutional restructuring of the entity responsible for attracting foreign investment to the country. This restructuring took place as a result of Law 20.848, enacted in June 2015, which transformed the former Foreign Investment Committee into the new investment promotion agency. Its main mission is to implement a strategic and coherent plan to attract, retain and expand the presence of foreign companies in Chile.<\/p>\n

The new legal framework under which the agency is constituted stipulates a structure \u201cwith five clearly defined areas and functions that are linked to building an organization with new divisions, managers and responsibilities\u201d, stresses \u00c1lvarez. This is in addition to \u201cour efforts to refine procedures and recruit people with the required skills. I am very happy with the progress made in terms of consolidating a modern investment promotion agency\u201d, he continues.<\/p>\n

During its design and implementation phase, InvestChile received the support of consultants from the Organisation for Economic Co-operation and Development (OECD), in line with efforts \u201cto learn how agencies from countries such as the Republic of Ireland, the Netherlands and France are working, as quickly as possible\u201d, he explains.\u00a0 \u00c1lvarez adds that part of this objective includes ensuring that InvestChile forms part of a working group of different OECD agencies that meets annually to devise benchmark studies based on joint action related to best practices.<\/p>\n

The central aim behind this new model is to search for investors across five priority areas: mining technology, services and equipment; global services; healthy food products; special interest tourism; and energy and infrastructure. \u201cWe are going to specifically promote the chosen sectors due to their tremendous potential to contribute to national growth, ensuring that Chile becomes firmly established at the forefront of decision-makers\u2019 thinking. The reason behind this five-pronged approach is that, although all five areas have comparative advantages and obvious competitive qualities, they are all still emerging industries. They are also ones in which Chile has objective advantages with significant potential for growth and they represent segments which make the country an attractive investment destination\u201d, \u00c1lvarez clarifies.<\/p>\n

One of the most important initiatives in achieving this mission is the opening of three offices in three strategic locations: Germany (Frankfurt); Japan (Tokyo); and the United States (San Francisco). \u201cBetween now and the end of the year all three will become fully operational\u201d, he confirms.\u00a0<\/strong><\/p>\n

– So how do you measure the success of an agency like InvestChile? <\/strong><\/p>\n

– Cleary, the volume of investment in terms of the amount of money entering the country is an insufficient way of measuring the success of the work undertaken. Investment is usually the prominent factor, in addition to others including employment and exports, both direct and indirect. Therefore, the reports that we will be compiling over the coming years will not solely focus on the volume of investment in terms of incoming capital, but also on these additional dimensions.\u00a0<\/strong><\/p>\n

– Are there any concrete cases of new investors that stand out? <\/strong><\/p>\n

– In January we launched a substantial extension of the Equifax software development center; the U.S-origin airline, JetSmart, is setting up operations in Chile; Gr\u00fcnenthal has arrived in the pharmaceutical field; and Amazon has announced a regional services center will be opening in the country.<\/p>\n

– There has been a sustained downturn in terms of foreign investment in the country recently, although the government contends that Chile remains an attractive destination for investors. How do you explain this situation? <\/strong><\/p>\n

– This has generated a great deal of reflection for several reasons. The main issue is, probably, that not everything measured by the Central Bank of Chile, including foreign direct investment, is transformed into gross fixed capital formation. So when a company arrives in Chile, it brings its capital and undertakes a series of investments, such as constructing buildings, hiring personnel, and so on. Whereas the Central Bank measures stock in its national accounts, including gross fixed capital formation, this figure has nothing to do with the measurement of foreign direct investment. It is for that reason that we are less interested in this particular factor.<\/p>\n

– Therefore, do current measurements fail to reflect the real situation related to foreign investment? <\/strong><\/p>\n

– There are several factors with various elements that can distort the perception of the general public. For example, included within what appears to be the total foreign direct investment of companies are their retained earnings. This also applies to temporary capital inflows. For instance, if a company wishes to use Chile as a platform for investing in a neighboring county and, during the fiscal year, it injects financial capital into that destination, what appears to be foreign direct investment becomes inflated. As a result, this measurement, which often gives rise to the headlines in the news, does not correspond to the gross fixed capital formation of foreign companies.<\/p>\n

– With that in mind, how can the figures from recent years be evaluated?<\/strong><\/p>\n

– Regarding investment issues, there are two relevant conversations in the public domain. In terms of figures related to foreign direct investment, my impression is that those from 2011, 2012 and 2013 were very large due to a combination of an investment cycle in the copper mining industry and an increase in company profits. Therefore, significantly large downturns can be seen regarding investment flows that have no relation to deliberate decisions taken by companies to invest in the country. However, this is not the case for figures of gross fixed capital formation from any given source and what has been observed in recent years is a small decline or stall in terms of its overall GDP participation. This is probably explained by the fall in investment in mining, which has been partially offset by an increase in investment in energy. In aggregate terms, we do not believe that we are facing a complex situation of declining foreign investment in the country.<\/p>\n

– How does this affect perception from abroad? <\/strong><\/p>\n

– It causes a problem for us because these figures do not exist in Chile and are measured in very few countries. This makes our job of evaluating and understanding how to measure our own impact more difficult.<\/p>\n

– Does this all mean that Chile is no longer attractive? <\/strong><\/p>\n

Not at all! On the contrary, according to the conversations we hold with international investors Chile remains an attractive country. Moreover, companies from around the world are still highly confident that Chile is the strongest destination in Latin America in which to develop and grow their investment. I have no doubt about that. We are the most mature country in terms of offering Multinational Companies the necessary conditions to begin operations here, and their success is made more likely due to the existence of a highly qualified pool of local talent.\u00a0<\/strong><\/p>\n

– Regarding the opening of the office in the United States, what are the objectives in terms of investors in this particular market? <\/strong><\/p>\n

– Overall, our goal is to cover the whole of North America, including Canada. However, the United States is the largest economy in the world and has important companies operating across all the sectors on which we are focussing our efforts. This includes clear leadership, for example, in intensive services related to information technology, issues concerning healthy foods, and in mining with companies such as Caterpillar and those working in renewable energy. Moreover, California, where the office is located, constitutes a particularly significant market for InvestChile.<\/p>\n

– Why did you decide to locate the InvestChile office in San Francisco? <\/strong><\/p>\n

It is difficult to expect to cover all investment challenges from just one location. But in the case of the United States, this decision was relatively straightforward and based on several factors: San Francisco, thanks to Silicon Valley, hosts a significant portion of the information technology industry and its associated services sector. In addition, it is located close to the city of Davis and its cluster of businesses working in the field of highly sophisticated agricultural-based food products. Moreover, the western seaboard of the United States and Canada in general is home to a large concentration of companies specializing in mining technology and equipment.<\/p>\n

– How do you plan to cover the rest of the county and what role will the ProChile promotion network play in this process? <\/strong><\/p>\n

– We have a strong collaborative relationship with the commercial and economic affiliates of ProChile and they will be supporting us to roll out across the country. We understand that the criteria behind our search for potential investors is very specific, but we are also taking advantage of the vast amounts of knowledge held by our commercial offices in terms of exports, markets and businesses.<\/p>\n

– You formed part of the recent Chilean Presidential tour to North America. How did you perceive the receptiveness of American Investors in terms of the current US administration framework? <\/strong><\/p>\n

We did not perceive any increased risk following our interactions. Generally, the areas in which we are promoting Chile have such clear advantages and are so specific that there is little doubt in this regard.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] \u201cChile no ha perdido su atractivo para los inversionistas internacionales\u201d En el balance de un primer a\u00f1o en el cargo enfocado a dar forma a la nueva estructura y funciones del organismo, el responsable de la Agencia de Promoci\u00f3n de la Inversi\u00f3n Extranjera da las claves de la ofensiva lanzada este a\u00f1o \u2013cuya primera […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-10148","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n[:es]Entrevista a Carlos \u00c1lvarez, director de InvestChile[:en]Interview to Carlos \u00c1lvarez, Director of InvestChile Director[:] - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/entrevista-a-carlos-alvarez-director-de-investchile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]Entrevista a Carlos \u00c1lvarez, director de InvestChile[:en]Interview to Carlos \u00c1lvarez, Director of InvestChile Director[:] - 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