{"id":10079,"date":"2017-04-07T15:39:48","date_gmt":"2017-04-07T18:39:48","guid":{"rendered":"http:\/\/www.amchamchile.cl\/?p=150578"},"modified":"2017-05-04T15:41:19","modified_gmt":"2017-05-04T18:41:19","slug":"coca-cola-se-compromete-con-el-consumo-responsable-de-bebidas","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/coca-cola-se-compromete-con-el-consumo-responsable-de-bebidas\/","title":{"rendered":"[:es]Coca-Cola se compromete con el consumo responsable de bebidas[:]"},"content":{"rendered":"<p>[:es]Coca-Cola Chile inicia este a\u00f1o una nueva etapa en su estrategia de negocios. Esta vez, la compa\u00f1\u00eda busca promover el consumo responsable y transformar los h\u00e1bitos para que las personas disfruten de las bebidas azucaradas en su justa medida. El plan contempla aumentar la disponibilidad, accesibilidad y variedad de tama\u00f1os de los envases menores a 400 ml., incluir \u00edconos que orienten al consumo seg\u00fan porciones y continuar informando de manera clara y destacada la informaci\u00f3n nutricional de los productos en sus etiquetas. Coca-Cola Chile inici\u00f3 este proceso en 2015, cuando lanz\u00f3 su estrategia de marca \u00fanica, cuyo objetivo fue impulsar las variedades bajas y sin calor\u00edas, aumentar su disponibilidad en los distintos canales de distribuci\u00f3n y unificar la identidad gr\u00e1fica de marca para todas las variedades de Coca-Cola.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-150579\" src=\"https:\/\/www.amchamchile.cl\/wp-content\/uploads\/2017\/05\/coke-300x194.jpg\" alt=\"\" width=\"300\" height=\"194\" \/><br \/>\nComo parte de esta estrategia, la compa\u00f1\u00eda difundir\u00e1 publicidad que invita a los consumidores a disfrutar con moderaci\u00f3n de las bebidas con az\u00facar.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:es]Coca-Cola Chile inicia este a\u00f1o una nueva etapa en su estrategia de negocios. Esta vez, la compa\u00f1\u00eda busca promover el consumo responsable y transformar los h\u00e1bitos para que las personas disfruten de las bebidas azucaradas en su justa medida. El plan contempla aumentar la disponibilidad, accesibilidad y variedad de tama\u00f1os de los envases menores a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-10079","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[:es]Coca-Cola se compromete con el consumo responsable de bebidas[:] - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/coca-cola-se-compromete-con-el-consumo-responsable-de-bebidas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]Coca-Cola se compromete con el consumo responsable de bebidas[:] - AmCham Chile\" \/>\n<meta property=\"og:description\" content=\"[:es]Coca-Cola Chile inicia este a\u00f1o una nueva etapa en su estrategia de negocios. Esta vez, la compa\u00f1\u00eda busca promover el consumo responsable y transformar los h\u00e1bitos para que las personas disfruten de las bebidas azucaradas en su justa medida. 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