{"id":10054,"date":"2017-04-13T13:45:08","date_gmt":"2017-04-13T16:45:08","guid":{"rendered":"http:\/\/www.amchamchile.cl\/?p=150378"},"modified":"2017-05-03T13:58:47","modified_gmt":"2017-05-03T16:58:47","slug":"la-transformacion-digital-se-toma-la-banca","status":"publish","type":"news","link":"https:\/\/amchamchile.cl\/en\/noticia\/la-transformacion-digital-se-toma-la-banca\/","title":{"rendered":"[:es]La Transformaci\u00f3n digital se toma la banca[:en]Digital transformation in the banking sector[:]"},"content":{"rendered":"

[:es]
\nDiferentes actores del ecosistema financiero concuerdan que la tendencia mundial avanza hacia la banca m\u00f3vil y que el pr\u00f3ximo paso es potenciar las alianzas con las fintech y crear nuevos productos y servicios.<\/strong><\/p>\n

ace tres a\u00f1os, la consultora estrat\u00e9gica estadounidense McKinsey public\u00f3 un informe donde advert\u00eda que a 2019, cerca de dos tercios de los clientes bancarios buscar\u00edan productos a trav\u00e9s de plataformas online, tal como lo hacen con la m\u00fasica, los libros y las reservas de viajes.<\/p>\n

A nivel mundial la proyecci\u00f3n se est\u00e1 cumpliendo y los bancos se han ido adaptando a la demanda, ampliando la oferta de canales y ofreciendo productos y servicios m\u00e1s personalizados.<\/p>\n

Seg\u00fan el Estudio Global de Banca Retail de EY, el 40% de los encuestados ha incrementado el uso de canal web y 33% el uso del smartphone, mientras que 40% declara haber reducido las visitas a sucursales bancarias.<\/p>\n

\u201cLa transformaci\u00f3n digital implica un cambio en la manera en que los clientes, independiente de su edad, se relacionan con las entidades financieras tanto en los canales digitales como presenciales\u201d, afirma Ariel Koch, socio l\u00edder de Consultor\u00eda para la Industria Financiera de EY.<\/p>\n

Chile no ha sido la excepci\u00f3n. Seg\u00fan la Asociaci\u00f3n de Bancos e Instituciones Financieras de Chile (ABIF), ya en 2014 el 38% de los hogares chilenos usaba los servicios de banca online. Hoy, cerca de 7,5 millones de usuarios locales utilizan la banca digital. Realidad que responde, seg\u00fan la entidad, a que se est\u00e1 migrando de una banca masiva y transaccional a una digital-m\u00f3vil, en donde los usuarios, con supercomputadores en sus manos, demandan acceso continuo, seguro y econ\u00f3mico.<\/p>\n

Ricardo Matte, gerente general de la ABIF, comenta que para avanzar hacia este tipo de banca, a la que tambi\u00e9n define como \u201cno presencial\u201d, se han realizado esfuerzos para que los clientes puedan llevar los servicios financieros de su banco en sus bolsillos, a trav\u00e9s de las diversas plataformas m\u00f3viles de que la banca dispone.<\/p>\n

\u201cEl sector bancario ha realizado una estrategia basada en la identificaci\u00f3n de las tendencias de digitalizaci\u00f3n y al mismo tiempo en la promoci\u00f3n de un ambiente adecuado para este nuevo ecosistema, con nuevos actores y desaf\u00edos, transformando este contexto en oportunidades y beneficios para la sociedad en t\u00e9rminos de inclusi\u00f3n, acceso y seguridad de los servicios financieros\u201d, explica Matte.<\/p>\n

Digitalizaci\u00f3n de la banca chilena<\/strong><\/p>\n

A nivel regional, Chile est\u00e1 dentro de los l\u00edderes de la transformaci\u00f3n digital financiera, junto con Brasil y Colombia, explicado por la alta bancarizaci\u00f3n y por la demanda tecnol\u00f3gica de los usuarios, comenta Ram\u00f3n Heredia, director Ejecutivo de Digital Bank Latam.<\/p>\n

A juicio de Bruno Vacatello, director ejecutivo para la Industria Financiera de Accenture Chile, en el pa\u00eds la transformaci\u00f3n digital de la banca est\u00e1 en sus primeras etapas. Sin embargo, es una de las m\u00e1s avanzadas junto con la del retail.<\/p>\n

Si bien la mayor parte de las transacciones es online, hay importantes desaf\u00edos en torno a aumentar la personalizaci\u00f3n y la interacci\u00f3n de los consumidores con los servicios bancarios.<\/p>\n

Para ejemplificar, cita una encuesta de Accenture realizada a consumidores chilenos, en la que el 82% de los consultados dijo que hab\u00eda utilizado un canal online la \u00faltima semana, mientras que s\u00f3lo 30% visit\u00f3 la sucursal en el mismo per\u00edodo. Adem\u00e1s, el 46% afirma que deber\u00edan focalizar sus esfuerzos en el desarrollo de la banca m\u00f3vil.<\/p>\n

Matte, por su parte, destaca que las transformaciones tecnol\u00f3gicas que ha implementado la banca nacional en el \u00faltimo tiempo apuntan a entregar importantes mejoras en acceso, comodidad, rapidez, costo y seguridad en sus operaciones bancarias.<\/p>\n

Las instituciones apostaron, en primera instancia, por crear cada vez mejores sucursales virtuales para luego migrar paulatinamente hasta llegar a aplicaciones que permiten tener \u201cel banco en el bolsillo\u201d. Con esto, en la mayor\u00eda de los bancos es posible revisar desde el estado de cuentas, realizar transacciones y solicitar productos y servicios, entre ellos, cuentas corrientes y cr\u00e9ditos, obteniendo adem\u00e1s, respuestas en transcurso de algunas horas.<\/p>\n

En esta l\u00ednea, la banca en Chile ha apostado por crear departamentos especializados que aporten con esta tarea. En Bci, por ejemplo, se enfocaron en cuatro frentes: digitalizar la experiencia, a trav\u00e9s de los denominados \u201cviajes del cliente\u201d y monetizar los datos, gesti\u00f3n del cambio y adopci\u00f3n de tecnolog\u00edas, explica Sebasti\u00e1n Robles, gerente de Innovaci\u00f3n de Bci.<\/p>\n

\u201cEl m\u00e1s visible es el viaje del cliente, que permite abrir cuenta corriente online, sin tener que ir a la sucursal, lo mismo con la l\u00ednea de cr\u00e9dito, chequera y tarjeta de cr\u00e9dito. Este viaje digital as\u00ed de completo no lo hemos visto ni siquiera en Estados Unidos\u201d, asevera el ejecutivo.<\/p>\n

Otra entidad bancaria que ha sido pionera en el tema web y m\u00f3vil ha sido BBVA. Francisco Letelier, gerente de Desarrollo y Gesti\u00f3n de Canales Digitales expresa que el eje principal es la banca m\u00f3vil y c\u00f3mo se complementa con otros productos.<\/p>\n

Este desaf\u00edo ha implicado el trabajo y la entrada de nuevos profesionales a a industria, entre ellos, inform\u00e1ticos y desarrolladores, porque las aplicaciones tienen un papel relevante.<\/p>\n

\u201cEn 2016 el 35% de las operaciones de venta de nuevos productos se realiz\u00f3 mediante canales digitales -sitio web y aplicaci\u00f3n (app) m\u00f3vil-, mientras que el ep\u00f3sito a plazo alcanz\u00f3 80%. Respecto de c\u00f3mo interact\u00faan nuestros clientes, en forma recurrente, m\u00e1s del 33% est\u00e1 interactuando con la app y el 54% con la p\u00e1gina web\u201d, detalla Letelier.<\/p>\n

El ejecutivo indica que hoy, desde la app y la soluci\u00f3n BBVA Wallet -billetera electr\u00f3nica- es posible que el usuario gestione sus tarjetas cada vez que se usan, ya sea titular o adicional. A trav\u00e9s de este sistema llega una notificaci\u00f3n al tel\u00e9fono y se entrega un voucher, y al pagar, la aplicaci\u00f3n da la opci\u00f3n de cancelar con puntos que se traducen en dinero, canjeables en Chile o en el extranjero.<\/p>\n

Mediante la misma aplicaci\u00f3n, explica, es posible bloquear tarjetas en caso de hurto y dar aviso al banco. Adem\u00e1s, para mayor seguridad se pedir\u00e1 una clave cada vez que se ingrese al sistema.<\/p>\n

Para los pr\u00f3ximos a\u00f1os, el desaf\u00edo para BBVA es alcanzar la implementaci\u00f3n total y efectiva de la omnicanalidad digital, es decir, que el usuario interact\u00fae con el banco a trav\u00e9s de los canales disponibles.<\/p>\n

El reto de la velocidad La transformaci\u00f3n digital implica un ambio de paradigma importante, pues todo a lo que se estaba acostumbrado no ser\u00e1 suficiente y habr\u00e1 que imprimir mayor velocidad a los procesos, sostiene Felipe Ram\u00edrez, sales Director de Oracle.<\/p>\n

\u201cEste cambio de paradigma genera tremendas oportunidades, ya que las organizaciones que est\u00e9n preparadas se ser\u00e1n beneficiadas. No obstante, aquellas que no sean capaces de asumirlo, van a pasarlo mal en el corto plazo, y en el largo, si no son capaces de repararlo, podr\u00edan incluso desaparecer\u201d, expresa Ram\u00edrez.<\/p>\n

Por otro lado, explica Jos\u00e9 Antonio \u00c1lvarez, gerente de Consultor\u00eda para banca de IBM, los bancos tradicionalmente han trabajando en silos, los que ralentizan los diferentes procesos, haci\u00e9ndolos m\u00e1s costosos. Una situaci\u00f3n que va contracorriente, pues la tendencia pasa por tener bancos cada vez m\u00e1s \u00e1giles y veloces, que puedan responder al ecosistema como a los nuevos actores, \u201clos illennials no te van a esperar 48 horas por una respuesta\u201d, afirma.<\/p>\n

A\u00f1ade que hoy se necesita un nivel de velocidad distinto, por ello, el gran esaf\u00edo es modificar el modelo de trabajo al interior de las instituciones de manera que cualquier banco y sus plataformas puedan responder a las crecientes necesidades de agilidad, velocidad y eficiencia.<\/p>\n

Afirma que una instituci\u00f3n es como un iceberg, donde la punta es la experiencia del cliente, mientras lo de abajo es la estructura interna de los bancos. Entonces, \u201chay que alcanzar la omnicanalidad, pero al mismo tiempo hay que resolver la problem\u00e1tica interna en la automatizaci\u00f3n de operaciones, la digitalizaci\u00f3n, la optimizaci\u00f3n de procesos, la eficiencia, el desarrollo de sistemas \u00fanicos y la explotaci\u00f3n de la informaci\u00f3n\u201d, expresa, \u00c1lvarez.<\/p>\n

Por su parte, Bruno Vacatello, de Accenture Chile, a\u00f1ade que las principales tecnolog\u00edas que est\u00e1 desarrollando la banca a nivel mundial -para concretar estas experiencias del cliente y otorgar una mayor agilidad en procesos- son indiscutidamente el Mobile (33%), Analytics (32%), Cloud (31%), BlockChain (30%) e Inteligencia Artificial y Robotics (28%).<\/p>\n

A estas \u00faltimas, agrega que de acuerdo a un estudio reciente de la compa\u00f1\u00eda, 82% de los consumidores chilenos dijo que usar\u00eda servicios 100% automatizados.<\/p>\n

<\/p>\n

Una de las respuestas para alcanzar mayor velocidad, explica \u00c1lvarez de IBM, es la tecnolog\u00eda cognitiva, pues adem\u00e1s de acelerar procesos por la cantidad de informaci\u00f3n que pueden conectar en menor tiempo, agilizar\u00eda el negocio a nivel mundial. Explica que hay herramientas de automatizaci\u00f3n y despliegue continuo que permitir\u00edan reducir los tiempos de time to market. \u201cSe puede lograr 30% y 40% de reducci\u00f3n de tiempos, depende de las tecnolog\u00edas, de la realidad y arquitectura de cada banco\u201d, puntualiza.<\/p>\n

Competencia no bancaria En los \u00faltimos a\u00f1os, y de la mano del incremento del uso de canales digitales, surgi\u00f3 el ecosistema de las fintech, contracci\u00f3n de las palabras finance y technology, las que engloban a los servicios de las empresas del sector financiero, las cuales utilizan nuevas tecnolog\u00edas para crear productos financieros innovadores.<\/p>\n

Estas startups ofrecen servicios financieros que bien podr\u00eda ofrecer un banco. Entre ellas destacan las chilenas Khipu, medio de pago d\u00e9bito online, con argo a cuenta corriente o cuenta vista; y de pr\u00e9stamo, Cumplo, plataforma de financiamiento colaborativo, que act\u00faa como punto de encuentro virtual entre personas que desean invertir sus ahorros y empresas que necesitan financiamiento para crecer.<\/p>\n

El \u00e9xito de esta \u00faltima ha sido tal, que en sus cinco a\u00f1os de trayectoria, se han financiado m\u00e1s de $ 120.000 millones en cr\u00e9ditos a trav\u00e9s de la plataforma y su red est\u00e1 compuesta por m\u00e1s de 773 empresas y 3.603 inversionistas. A ellas se suman otras que ofrecen cr\u00e9ditos, administraci\u00f3n de finanzas personales y de empresas, autentificaci\u00f3n y fraude y scoring, entre otras. En un principio se pens\u00f3 que podr\u00edan representar una competencia para los bancos, pero hoy se perciben como colaboradores.<\/p>\n

Ram\u00f3n Heredia, director Ejecutivo de Digital Bank Latam, explica que la entidad apuesta por hacer entender a los bancos que la innovaci\u00f3n est\u00e1 en incluir soluciones tecnol\u00f3gicas de startups latinoamericanas y crear un ecosistema para conectar a emprendedores con bancos tradicionales.<\/p>\n

\u201cLo estamos consiguiendo a trav\u00e9s de competencias y hackatones -concursos para recolectar ideas- para que la banca integre esta visi\u00f3n distinta e innovadora. En Chile y en la regi\u00f3n se ha entendido que las fintech son un buen aliado para la transformaci\u00f3n del banco de cara al futuro\u201d, a\u00f1ade.<\/p>\n

As\u00ed tambi\u00e9n lo entiende Bci, que desde su \u00e1rea de Innovaci\u00f3n cre\u00f3 en 015 la divisi\u00f3n Bci Labs, que busca acelerar startups fintech con miras a que se transformen en colaboradores del banco, complementando la propuesta que tienen. Para ello, un comit\u00e9 selecciona a 10 empresas que participan en un demoday junto a los gerentes de la entidad, de manera de reunir soluciones probadas con necesidades del banco.<\/p>\n

\u201cCon esto nos aseguramos que sean empresas con un producto que ya est\u00e1 facturando y que cuente con un equipo 100% dedicado, es decir, que est\u00e1 en tapa de crecimiento, no de formaci\u00f3n.<\/p>\n

De este modo, hemos logrado que la mayor\u00eda haya hecho pruebas reales de productos del banco, incluso, hemos otorgado cr\u00e9ditos\u201d, dice Sebasti\u00e1n Robles de Bci Labs.<\/p>\n

Proyecciones<\/strong><\/p>\n

Para este a\u00f1o, Heredia afirma que los bancos deber\u00e1n dejar de hablar s\u00f3lo e fintech y comenzar a trabajar de lleno en lo que ofrece la implementaci\u00f3n de la transformaci\u00f3n digital, adem\u00e1s de operar con aquellas que est\u00e9n creando soluciones para la optimizaci\u00f3n de procesos de back office.<\/p>\n

\u201cLa clave es crear plataformas que conecten con mayor facilidades a estas empresas con los bancos\u201d, explica. A 2020, explica, habr\u00e1 una mayor conexi\u00f3n y m\u00e1s profunda con el mundo startups, se formar\u00e1n comunidades de servicios para crear valores en conjunto y nacer\u00e1n nuevos servicios que generar\u00e1n nuevos ingresos para ambas partes, a la vez que entregar\u00e1n mayores facilidades a los clientes.<\/p>\n

\u201cUna fintech es m\u00e1s r\u00e1pida y eficiente. A los clientes le gusta, conf\u00edan en ella, y por eso la usan. En vista de eso, mantener procesos bancarios tradicionales ya no es opci\u00f3n\u201d, concluye.<\/p>\n

En general, la banca presente en Chile est\u00e1 entendiendo que debe responder a las nuevas demandas de los usuarios que, producto de la masificaci\u00f3n de los smartphones, requieren soluciones r\u00e1pidas y \u00e1giles. La respuesta est\u00e1 llegando de la mano de la omnicanalidad, con aplicaciones y plataformas, propias o en colaboraci\u00f3n con fintech. Lo cierto, es que el que no se sube al carro hoy, puede perder el tren para siempre.[:en]
\nDifferent players from across the financial ecosystem agree that the global trend is to move towards mobile banking and that the next steps include the strengthening of alliances with fintechs and the creation of a new range of products and services.<\/strong><\/p>\n

Three years ago, the US-based strategic consultancy firm McKinsey published a report in which it warned that, to 2019, almost two thirds of bank customers would seek out products via online platforms, in a similar way to how people now purchase music, books and vacations.<\/p>\n

Globally, this projection is being put into practice and banks have been increasingly adapting to the changing demand, broadening their offer in terms of the channels available and providing customers with more personalized products and services.<\/p>\n

According to the Global Retail Banking Survey compiled by the consultancy firm EY, 40% of respondents reported an increased use of online banking and 33% made a similar claim with regards to using their smartphones to access banking platforms. A further 40% indicated that they had not visited their local bank branch during the time period in question.<\/p>\n

\u201cThe digital transformation is changing the way in which customers, regardless of their age, relate to financial institutions via both digital and face-to-face channels\u201d, says Ariel Koch, senior consultancy partner for the financial industry at EY.<\/p>\n

Chile has been no exception to this rule. According to the Association of Banks and Financial Institutions (ABIF), as of 2014 approximately 38% of Chilean homes used online banking services. Today, almost 7.5 million customers use digital banking in the country. ABIF attributes this reality to the migration from large-scale and primarily transactional banking to a digital-mobile form in which users, equipped with supercomputers in the palms of their hands, are demanding continual, secure and cheap access.<\/p>\n

Ricardo Matte, general manager of ABIF, states that banks are beginning to take the necessary steps towards digital banking, which he defines as \u2018non-face-to-face\u2019. Such steps include the provision of distinct mobile platforms being made available to ensure that customers are increasingly able to carry financial services around with them in their pocket or purse.<\/p>\n

\u201cThe banking industry has implemented a strategy based on the identification of digital trends and, at the same time, the promotion of an environment conducive to this new ecosystem. This includes (the emergence of) new actors and challenges and is transforming the wider context into opportunities and benefits for the general public in terms of financial inclusion, access and security\u201d, states Matte.<\/p>\n

Digitizing Chilean banking<\/strong><\/p>\n

At the regional level, Chile is among the leading countries with regard to financial digitization, along with Brazil and Colombia. This standing is based on the high rates of bancarization and large user demand for new technology, according to Ram\u00f3n Heredia, executive director of Digital Bank Latam.<\/p>\n

Bruno Vacatello, executive director for the financial industry at Accenture Chile, points out that the digital banking transformation is in its early stages in the country. However, he also argues that it is one of the most advanced of all the economic sectors, together with the retail segment.<\/p>\n

While the majority of transactions are conducted online, significant challenges remain in terms of increasing levels of customer personalization and interaction vis-\u00e0-vis the banking services on offer.<\/p>\n

Vacatello cites a Chilean consumer survey undertaken by Accenture Chile to verify this claim. The survey shows that 82% of respondents had used an online platform for their banking needs during the preceding week, compared to 30% who had visited a bricks-and-mortar branch. In addition, 46% said that efforts should concentrate on the development of mobile banking.<\/p>\n

Matte, meanwhile, stresses that the technological transformations to have taken place in the Chilean banking industry over recent years are aimed at improving the ease of access, speed, cost and security of banking services.<\/p>\n

The initial goal of the financial institutions in this regard was to create increasingly enhanced virtual branches, prior to gradually migrating to applications that allow users to enjoy, \u201cbanks in their pockets\u201d. As a result, it is possible for customers to use their smartphones to check bank balances, realize transactions and request products and services in the majority of banks, including products such as standard checking and credit card accounts. Furthermore, customers generally receive a reply from the bank in relation to their completed action undertaken via smartphone within a matter of hours.<\/p>\n

In response to this demand, Sebasti\u00e1n Robles, head of innovation at Bci bank, states that Chilean banking has opted to establish specialized departments to manage these tasks. In Bci, for example, the focus has been on four fronts: digitizing user experience by means of so-called \u2018customer trips\u2019, monetizing data, pursuing change management, and adopting new technology.<\/p>\n

\u201cThe most visible aspect is the \u2018customer trip\u2019, which enables potential clients to open a checking account, overdraft facility and credit card online without having to visit the bank in person. This form of comprehensive digital trip to the bank is not even available in the United States\u201d, declares Robles.<\/p>\n

A further banking institution to have made an innovative breakthrough in the online and mobile sphere is BBVA bank. Francisco Letelier, head of digital platform development at BBVA, states that the institution\u2019s primary focus is now mobile banking and to ensure that the segment complements other products.<\/p>\n

Given the importance of the role being played by applications, this particular challenge has involved the recruitment of new professionals to the industry, including IT experts and designers.<\/p>\n

\u201cIn 2016, 35% of the sales operations of our new products was conducted through digital channels, such as the website and mobile app, whereas the rate for the dep\u00f3sito a plazo (a fixed term savings account) reached 80%. In terms of customer interaction, on a recurring basis, more than 33% are interacting via the app and 54% through the website\u201d, explains Letelier.<\/p>\n

He continues by emphasizing that today, through the BBVA Wallet application, it is possible for customers to manage their credit cards on a use-by-use basis, whether this relates to their main card or a subsidiary one. By means of this system, notification is sent to the customer\u2019s phone, in addition to a voucher, and upon payment, the application provides the user with the option to pay using loyalty points that can be converted into money, either in Chile or abroad.<\/p>\n

Via the same application, Letelier explains that it is possible to block the cards and inform the bank in the case of theft. Further security is provided by means of a pin request each time the user accesses the system.<\/p>\n

In the coming years, the challenge for BBVA is to achieve the total and fully effective implementation of multi-channel digitization, i.e., a system which enables users to interact with the bank via a number of distinct channels.<\/p>\n

<\/p>\n

The challenge of speed<\/strong><\/p>\n

Digital transformation requires a significant paradigm shift, since everything to which people had previously become accustomed is no longer sufficient. Consequently, it is now essential to ensure that processes can be completed at increasing rates of speed, says Felipe Ram\u00edrez, sales director at Oracle Chile.<\/p>\n

\u201cThis paradigm shift gives rise to tremendous opportunities because the prepared organizations will be the one that benefit. Nevertheless, those who are not able to embrace the challenge will have a difficult ride over the short term, and in the long term, if they prove incapable of changing this around, they may even disappear entirely\u201d, asserts Ram\u00edrez.<\/p>\n

On the other hand, Jos\u00e9 Antonio \u00c1lvarez, head of banking consultancy at IBM Chile, states that banks have traditionally worked in silos, which slows down the different processes and, in turn, makes them more expensive. This goes against the trend since the general tendency is for banks to become increasingly agile and streamlined and therefore capable of reacting to the changing ecosystem and new actors. \u00c1lvarez makes the point that, \u201cmillennials are just not prepared to wait for 48 hours for a response\u201d.<\/p>\n

He adds that new levels of speed are required nowadays, which means that the major challenge is to change the working model inside organizations so that all banks and their platforms are capable of responding to the growing demand for agility, speed and efficiency.<\/p>\n

He continues by stating that a financial institution is like an iceberg, in which the part emerging above the waterline is the customer experience, while the majority of the entity, which relates to internal operations, remains invisible. As such, \u201cit is necessary to bring about the multi-channel reality, but at the same time it is important to resolve the internal problems concerning the automation of operations, digitization, optimizing processes, efficiency, the development of new systems and information exploitation\u201d, claims \u00c1lvarez.<\/p>\n

Bruno Vacatello believes that the main technologies being developed at the global level, which aim to enhance customer experience and provide greater process agility, include mobile (33%), analytics (32%), cloud (31%), blockchain (30%) and artificial intelligence and robotics (28%).<\/p>\n

Regarding the latter, he adds that a recent survey conducted by Accenture Chile shows that 82% of national consumers are prepared to engage with fully automated services.<\/p>\n

According to \u00c1lvarez, one of the requirements to achieve greater speed is cognitive technology, since, in addition to accelerating processes by the amount of information they are able to connect over a shorter period of time, this step would also streamline business worldwide. He states that automated and continuous deployment tools would reduce time to market, and that, \u201cit is possible to reduce times by 30% to 40%, depending on the technologies, the particular realities, and the architecture of each bank\u201d.<\/p>\n

Non-banking competition<\/strong><\/p>\n

In recent years, the rising use of digital channels has been accompanied by the emergence of financial technology companies, known as fintechs. These new entities encompass business services in the financial sector and utilize new technology to create innovative financial products.<\/p>\n

These new start-ups offer financial services that could be tailored towards banks. Notable Chilean examples of fintechs include Khipu, which enables online debit payments via a checking or sight deposit account (cuenta vista); and Cumplo, which facilitates loans via a platform based on collaboration and acts as a virtual meeting point between people who wish to invest their savings, and companies that require financing in order to grow.<\/p>\n

The success of Cumplo has been such that since its foundation in 2012 it has financed over CLP$120 billion in loans via its platform and has built a network of 773 companies and 3,603 investors.<\/p>\n

There are also other fintechs that offer loans, personal and business financial administration, authentication and fraud services, and scoring, among others. Initially, it was believed that some of these fintechs may have posed a direct competition to the banks, but nowadays they are viewed as merely complementary.<\/p>\n

Ram\u00f3n Heredia says that his company, Digital Bank Latam, is committed to ensuring that banks understand that innovation includes the technological solutions offered by Latin American start-ups. In the process, he explains, banks need to accept that the aim is to create an ecosystem in which entrepreneurs can be connected with traditional banks.<\/p>\n

\u201cWe are working towards this goal through competitions and hackathons, which are contests held to gather new ideas, in order for banks to integrate this distinct and innovative vision (of the fintechs). In Chile and the wider region, fintechs have been recognized as an important partner in banking transformation for the future\u201d, explains Heredia.<\/p>\n

Bci shares this view. In 2015, the bank\u2019s innovation department created a Bci Labs division which seeks to accelerate fintech start-ups in order to help transform them into collaborative partners of banks, in a complementary manner. Accordingly, a designated Bci committee selects ten companies to participate in a \u2018demo-day\u2019, together with the bank\u2019s senior management, as part of a wider attempt to generate proven solutions to certain banking needs.<\/p>\n

\u201cThat way, we are able to ensure that they (the participating fintechs) are companies that have already developed working products and a 100%-dedicated team, i.e., they are a business that is experiencing growth rather than being in its very early stages. As a result, the majority of these start-ups have managed to test real Bci products, and we have even granted loans\u201d, says Sebasti\u00e1n Robles, who works in Bci Labs.<\/p>\n

Projections<\/strong><\/p>\n

For 2017, Heredia believes that banks should stop simply talking about fintechs and begin working directly on areas related to what the implementation of digital transformation truly offers, as well as collaborating with the players who are creating solutions and optimizing back-office procedures.<\/p>\n

“The key is to create platforms that more easily connect these companies with banks,” explains Heredia. By 2020, he believes that there will be a more extensive and deeper connection to the world of start-ups, that service communities will be formed to create value as a whole, and that new services will emerge to generate revenue for both parties, while also delivering improved experience to customers. Fintechs are faster and more efficient. Customers like them and trust them and that\u2019s why they use them. Because of that, the continued use of traditional banking methods is not a viable option\u201d, he warns.<\/p>\n

In general, the current banking industry in Chile is beginning to understand the need to respond to the new user demands that, driven by the massification of smartphones, require faster and more agile responses. The answer to how this can be achieved is emerging in the form of multi-channel systems, with applications and platforms developed by both fintechs and banks themselves. The future is unknown, but what is certain is that if banks fail to get on board now, they may miss the train altogether.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] Diferentes actores del ecosistema financiero concuerdan que la tendencia mundial avanza hacia la banca m\u00f3vil y que el pr\u00f3ximo paso es potenciar las alianzas con las fintech y crear nuevos productos y servicios. ace tres a\u00f1os, la consultora estrat\u00e9gica estadounidense McKinsey public\u00f3 un informe donde advert\u00eda que a 2019, cerca de dos tercios de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","news_tax":[],"user_type":[],"class_list":["post-10054","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\n[:es]La Transformaci\u00f3n digital se toma la banca[:en]Digital transformation in the banking sector[:] - AmCham Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amchamchile.cl\/noticia\/la-transformacion-digital-se-toma-la-banca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]La Transformaci\u00f3n digital se toma la banca[:en]Digital transformation in the banking sector[:] - 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